HomeMy WebLinkAbout04-09-1996 City Council Minutes MINUTES
SARATOGA CITY COUNCIL
TIME: Tuesday, April 9, 1996 - 7:00 p.m.
PLACE: City Hall Administration Meeting Room, 13777 Fruitvale Ave.
TYPE: Adjourned Regular Meeting/Jt. Meeting with Chamber of Commerce
Vice Mayor Moran Called the meeting to order at 7:02 PM.
1. Roll Call
Councilmembers Present: Councilmembers Burger, Tucker and Wolfe and
Vice Mayor Moran
Staff Present: City Manager Peacock, Community Development Director
Curtis
2. Report of City Clerk on Posting of Agenda
Mr. Peacock reported that pursuant to Government Code 54954.2, the
agenda for this meeting was properly posted on April 5. The notice of
adjournment from the April 3 Council meeting was properly posted on
April 4.
3. Interview Heritage COmmission Applicants
The City Council conducted interviews with the following persons:
Carolyn King, Willys Peck, and Norman Koepernik.
Joint Meetinq with Chamber of Commerce
4. Signs in store Windows
Mr. Curtis reviews the recent history of review of this subject by the
Planning Commission and the City Council. He noted that at present the
City has no regulation which would limit signs of any kind in store
windows, including neon signs.
Mrs. Burger states that in her mind the issue is two fold: neon signs
and window sign clutter in general, with more concern being expressed
to her by members of the community concerning the latter. A discussion
between Mr. Curtis and the Council ensues discussing options as to how
to deal with allowing some windows signs but keeping them tasteful in
the eyes of the community. Chamber members present indicate that they
feel there needs to be a more restive standard when it comes to the
Village, both in terms of neon .and window signs in general. What
people see when they come to the Village is their impression of what
Saratoga is. Some Chamber members present believe that even two
different standards may not be enough as each shopping area has Unique
needs based on layout and circulation.
In terms of enforcement the Chamber members suggest that the City put
together a book of rules for new businesses. Mr. Curtis responds by
indicating that such a book is in the works in cooperation with the
Chamber of Commerce staff. There is also discussion about the need for
businesses to apply peer pressure in getting other businesses to keep
signing within the limits of the regulations rather than relying on the
City to be everywhere at once to enforce the rules, which is not
possible. Self policing by the business community is the best approach
to avoid sign clutter and a San Jose type look for Saratoga.
At the conclusion of the discussion the City Council directs Mr. Curtis
to have the Planning Commission hold hearings to amend the sign
ordinance as it relates to window signs along the lines previously
discussed by the staff.
5. Contract with Chamber of Commerce
Mr. Peacock reviews the status of the proposed contract, that it has
been several months since the last draft was sent to the Chamber for
comment, comment only having been received in the past week. He
indicates that because there is no contract the City has not paid the
Chamber any of the money budgeted this year. Chamber President, Dr.
Jeff Evans suggests that a subcommittee of the Chamber Board and a
subcommittee of the City Council agree to have a meeting to go over the
contract and to reconcile any concerns which either the City or Chamber
may have over the current draft prepared by Mr. Peacock. The City
City Council Minutes 2 April 9, 1996
Council agrees to this suggestion and Mrs.~Tucker suggests that the two
members of the City Council be Mayor Jacobs and Mr. Wolfe. Vice Mayor
Moran suggests Mr. Wolfe and Mr. Peacock, since the Mayor is not here
to comment on his latest appointment. Council agrees that the City
group is to be composed of three members, Mayor Jacobs, Mr. Wolfe and
Mr. Peacock. Mr. Peacock indicates he will arrange for a meeting time
and place with Dr. Evans upon the Mayor's return to the City next week.
6. Celebrate saratoga
Dr. Evans reports that the Chamber is organizing for Celebrate Saratoga
for 1996 and the date for the Street Dance has been selected as
September 28th, from 6 to 10 PM.
7. Report from Councilmember Wolfe on Request by Saratoga Business
Development Councll for Marketing Funding
Mr. Wolfe reviews the extensive work which has been going on to plan
and provide for Saturdays in Saratoga, from May 4th through October
26th, to be Saratoga Market Days with special events and sales g6ing
on in various shopping areas around the City in conjunction with the
Farmers Market, which will return to Blaney Plaza in the Village on May
4th. He indicates there is a need for seed money to help the SBDC and
the merchants promote and advertise these events to keep shoppers in
Saratoga. He recommends that the City provide $2,000 in funds to
assist in the promotional and marketing effort, $1,000 to be taken from
the funds previously set aside under the Chamber contract, since this
is a "chamber like" activity and that an additional $1,000 be advanced
from the budgeted appropriation for next year's SBDC activities. He
also notes that in order to get the Farmers Market off the ground last
year the City agreed to waive business license fees for participating
vendors and that this year those fees would be collected from both the
vendors and the organizers. This should bring in as much or more in
additional revenue than the $2,000 being spent by the City on
promotion. Mr. Peacock notes that since there is no agreement with the
Chamber the City is precluded, under law, from paying the Chamber for
the first three quarters of this fiscal year which has already passed,
so the money would have been rebudgeted for next year anyway.
Wolfe/Burger move to appropriate $2,000~in the 1995-96 budget for
Saratoga Market Days promotion by transferring $1,000 from the activity
which funds the Chamber of Commerce and $1,000 from the City Council
contingency budget, and that the funding for SBDC activities for 1996-
97 be reduced from $10,000 to $9,000 in the draft budget. Passes, 3-
0-1, with Mrs. Tucker abstaining.
Discussion then occurs as to when the budget amendment resolution
should return to the Council for adoption. It is agreed to have this
matter placed on the April 23rd agenda. This will give the business
community enough time to determine the amount of support it will be
getting for various businesses to make this promotion and marketing
effort a success.
8. Market Day Permits Exception Resolution
Mr. Curtis presents the resolution he has drafted which would allow
certain exceptions to the sign ordinance and the zoning ordinance to
occur on Saturdays during Saratoga Market Days. Mrs. Burger suggests
that a guidelines and standards page be added to the resolution which
should be developed in conjunction with the Market Days Committee to
specify what will be allowed in terms of additional signs, use of
balloons, outdoor displays, etc. Council agrees to continue
consideration of the resolution until April 23rd, to allow the
Committee and Mr. Curtis to develop such a set of guidelines and
standards to be included as part of the resolution.
Other Items
9. Agenda Item Submittal Time
Members expressed varying degrees of concern over the submittal of last
minute communications on agenda items at the time of the meeting, when
they do not have the time to thoroughly consider the writer's opinion
on the item the City Council is about to consider. Among the things.
the members think are worth considering further are; to place a limit
on the time that written communications will be received, indicating
that after that time only oral communications will be considered and
City Councll Minutes 3 April 9, 1996
they will be limited to three minutes, not making written
communications received after a certain time a part of the record of
the meeting, having the Mayor periodically announce what the policy is
on written communication submittals at the start of the agenda and
placing the current policy on the notice of the posting of the agendas.
Mr. Peacock was asked to discuss these possibilities with the City
Attorney for any legal problems which might result from implementing
these suggestions. It was agreed to continue discussion on this item
to a future adjourned session with an unspecified date.
10. Ordinance relating to Responsibility to Report Defects in
Sidewalk (first reading and introduction)(continued from 4/3)
Tucker/Burger move to table this matter and take no further action.
Passed 4-0. Members of the City Council expressed the opinion that
since sidewalks are in the right of way and thus owned by the City that
liability for their condition must remain with the City and not be
shifted to the homeowners.
11. Self-Evaluation of Previous Meeting
The Council discusses the presentation of the memorial resolutions for
Mr. O'Rorke and Mr. Strong. Vice Mayor Moran agrees to call the widows
and see if they wish to receive these resolutions in a public or a more
private ceremony.
Vice Mayor Moran indicates that she has talked to Mr. Peacock about
having future budget adjustment resolutions which involve restricted
funds include the status of the restricted fund balance in question and
not to do this just for changes to the General Fund. Mr. Peacock
indicates that he has already spoken to the Finance Director about this
and that in the future the backup material will be changed accordingly.
12. Agency Assignment Reports
Mr. Wolfe reports on his attendance at the Transportation Agency and
HCD governing body meetings.
Mrs. Tucker notes that the Cities Association will be having a special
workshop on leadership on June 24th from 2:30 to 5:30 at the City of
Santa Clara Council Chambers and that all members of the City Council
are urged to attend this workshop put on by a nationally recognized
authority on leadership training.
13. Heritage Preservation Commission Appointments
Burger/Tucker moved to appoint Mrs. King, Mr. Peck and Mr. Koepernik
to the Commission. Passed 4-0.
Vice Mayor Moran expressed her concern that the Council seems to be
making an exception to the two term rule for commissioners in the case
of the Heritage Preservation Commission. She noted that the particular
circumstances concerning appointments to this commission with its
requirements for members from certain technical fields does present a
problem and suggests that when the Council next meets with the
Commission it discuss the role the Commission and the Council needs to
play to find qualified replacements when a member's two terms are up.
The other members of the Council express agreement over having this
matter discussed.
14 · Adjournment
The meeting was adjourned at 10:30 PM to 7 p.m. on Tuesday, April 16,
to review budget with Finance Advisory Committee.
Respectfully submitted,
Harry R. P co
City Clerk