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HomeMy WebLinkAbout08 Village Tree Lighting EventSARATOGA CITY COUNCIL MEETING DATE: October 5, 2005 AGENDA ITEM: ORIGINATING DEPT: City Manager’s Office CITY MANAGER: PREPARED BY: Lorie Tinfow, Asst. City Mgr. DEPT HEAD: & Cathleen Boyer, City Clerk Lorie Tinfow SUBJECT: Village Tree Lighting Ceremony RECOMMENDED ACTION(S): Accept report and direct staff accordingly. REPORT SUMMARY: In 2001, the City Council established and funded an Economic Development program. One of the first activities to stimulate economic activity in the Village was the addition of a tree lighting ceremony held on the Friday after Thanksgiving in concert with the Village Open House. This ceremony has become an annual event with increasing attendance each year. However, in the 2005- 06 budget development process, funding for special events and economic development was eliminated. No staff time or funds for advertising, posters, supplies, etc., have been allocated for an event in November 2005. Staff requests direction on Council’s intention regarding holding a tree lighting ceremony on Thursday, November 24, 2005, and if the event is to be held, Council identification of funds to be used for supplies and advertising. In the past, posters were printed and distributed to Village businesses, and advertising space was purchased in the Saratoga News to alert the public of the event. In addition, staff created and distributed luminaries and poincettas around Blaney Plaza, set up public address equipment for the Mayor’s speech, and cleaned up the site afterward. Last year, live music was also provided, and staff has been contacted by one entertainer so far who wishes to perform at the event. Approximately $2,000 would be needed for expenses to replicate those previous efforts, in addition to designated staff time. FISCAL IMPACTS: Current Budget Revised Account Use of Funds Budget Revisions Budget Number Council Contingency $ 10,000 $ (2,000) $ 8,000 001-1005-511-5000 Advertising/Supplies—Tree Lighting Ceremony $ - $ 2,000 $ 2,000 001-1005-511-5xxx Total Use of Funds $ 10,000 $ - $ 8,000 CONSEQUENCES OF NOT FOLLOWING RECOMMENDED ACTION(S): Staff will receive no direction related to the tree lighting event at this time. ALTERNATIVE ACTION(S): ♦ Do not hold any kind of event. ♦ Hold the event without staff preparation, speeches or advertising. FOLLOW UP ACTION(S): Execute Council direction. ADVERTISING, NOTICING AND PUBLIC CONTACT: Nothing additional. ATTACHMENTS: Resolution. 2 of 2