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Page 1 of 2 SARATOGA CITY COUNCIL MEETING DATE: February 2, 2011 AGENDA ITEM: DEPARTMENT: City Manager’s Office CITY MANAGER: Dave Anderson PREPARED BY: Crystal Morrow DIRECTOR: Barbara
Powell Administrative Analyst II Assistant City Manager SUBJECT: Spring/Summer Issue of The Saratogan RECOMMENDED ACTION: Accept report and direct staff accordingly. BACKGROUND: The
Saratogan is used as a tool to improve communications with residents and ensure the public has access to important information. The City has published a wide range of articles in past
issues, ranging from public safety articles to water conservation tips to updates on City projects. To reduce expenses in the 2010/11 budget, The Saratogan has been incorporated into
the Saratoga Recreation Activity Guide. Residents will continue to receive all the benefits of the newsletter three times per year and the City will realize a savings of $23,000. The
winter issue of The Saratogan was mailed to residents in December 2010 and featured articles based on the theme “Do it Yourself”, such as how to build home emergency kits, composting,
forming a neighborhood watch, and tree pruning. The newsletter also included Ask Jana, winter storm information, holiday fire safety tips, and a story on the Commission Recognition Dinner.
Staff has started developing preliminary article topics for the spring/summer issue of The Saratogan, which will be mailed to residents in late March 2011. The articles are centered
on the theme, “Commitment to Service”. Below is a list of proposed primary and secondary articles. Primary Article Topics: • Saratoga Serves Month of Service • Joe’s Trail • Parks and
Recreation Commission Highlight • Building Safety Secondary Article Topics: • Ask Jana
Page 2 of 2 • Welcome Captain Carl Neusel • Save a Bag, Bring your Own • Arbor Day To ensure The Saratogan meets the expectations of the City Council, staff is seeking input for the
spring/summer issue. FISCAL IMPACTS: N/A CONSEQUENCES OF NOT FOLLOWING THE RECOMMENDED ACTIONS: Staff will move forward without Council input on the theme, article topics, or other aspects
of the fall issue of The Saratogan. ALTERNATIVE ACTION(S): N/A FOLLOW UP ACTION(S): Implement Council direction. ADVERTISING, NOTICING AND PUBLIC CONTACT: Pursuant to Government Code
54954.2, this item was properly posted as a City Council agenda item and was included in the packet made available on the City’s web site in advance of the meeting. A copy of the agenda
packet is also made available at the Saratoga Branch Library each Monday in advance of the Council meeting. ATTACHMENTS: Attachment A:The Saratogan 2010 winter issue