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SARATOGA CITY COUNCIL
MEETING DATE: February 17, 2010 AGENDA ITEM:
DEPARTMENT: City Manager’s Office CITY MANAGER: Dave Anderson
PREPARED BY: Crystal Morrow DIRECTOR: Barbara Powell
Administrative Analyst II Assistant City Manager
SUBJECT: 2010 Spring Issue of The Saratogan
RECOMMENDED ACTION:
Accept report and direct staff accordingly.
BACKGROUND:
The Saratogan is used as a tool to improve communications with residents and ensure the public
has access to important information. The City has published a wide range of articles in past
issues, ranging from public safety articles to water conservation tips to updates on City projects.
The winter issue of The Saratogan was mailed to residents in January 2010 and featured articles
on exploring Saratoga. Story topics included the 2010 Census, online maps of Saratoga trails, and
Saratoga’s trees. The newsletter also included articles on Ask Jana, the Saratoga Prospect Center,
Alert SCC, preventing property crimes, and the Saratoga Library.
Staff has started developing preliminary article topics for the spring issue of The Saratogan,
which will be mailed to residents in April 2010. The articles are centered on “Saratoga Success
Stories”. Below is a list of proposed primary and secondary articles.
Primary Articles:
• Healthy and active living in Saratoga
• Improvements to the business environment in Saratoga
• Plans to make Saratoga more sustainable
• Positive changes in the Village
Secondary Articles:
• Announcement for the City Council’s joint meeting with neighborhood and homeowners
associations
• Arbor Day
• Ask Jana
• Community Garage Sale announcement
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• Low interest home repair loans available to Saratoga homeowners through the Santa
Clara County Housing Rehabilitation program
To ensure The Saratogan meets the expectations of the City Council, staff is seeking input for
the spring issue.
FISCAL IMPACTS:
N/A
CONSEQUENCES OF NOT FOLLOWING THE RECOMMENDED ACTIONS:
Staff will move forward without Council input on the theme, article topics, or other aspects of
the spring issue of The Saratogan.
ALTERNATIVE ACTION(S):
N/A
FOLLOW UP ACTION(S):
Implement Council direction.
ADVERTISING, NOTICING AND PUBLIC CONTACT:
Nothing additional.
ATTACHMENTS:
Attachment A: The Saratogan 2010 winter issue