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HomeMy WebLinkAbout107-KSAR.pdfFY 2009-2010 CITY OF SARATOGA COMMUNITY GRANT & CDBG STANDARD APPLICATION DATE: _January 14, 2009 Please refer to the Application Instructions Sheet for details on the following questions. Please limit your answers to one paragraph per question 1) Applicant Organization/Agency Name: KSAR15, Saratoga Community Access Cable TV Foundation Agency Address: 14000 Fruitvale Avenue, Saratoga, California, 95070 Executive Director: Tom Moran, Chairman of the Board Phone: 408-741-2108 Fax: 408-867-9207 E-Mail: ksar@ksar15.org Agency is a Faith Based Organization: ____ Yes __X_ No 2) Program Title: KSAR - Saratoga High School Media Arts Mentoring Program Program Address: 14000 Fruitvale Avenue, Saratoga, California, 95070 Contact Person/Title: Bryan Knysh, Vice Chairman of the Board Phone: 408-205-4045 Fax: _________________ E-Mail: bryan@kidport.com 3) City of Saratoga/CDBG funds requested in the past: CDBG funds $0 4) City of Saratoga/CDBG funds received in the past: CDBG funds $0 5) Program description and number of unduplicated clients served: The KSAR15 Saratoga High School Media Arts Mentoring Program will provide three activities for the 2009-2010 school year: 1) Develop and teach three one hour classes to the students covering the following: a) creating content for television, b) roles and tasks of producing a television program, and c) script writing for television. 2) Coordinate student volunteer and internship activities at KSAR: getting students involved at KSAR and with KSAR programming (e.g., interviewing and camera work at Saratoga community events, film editing, etc.). 3) Media careers: review resumes, video reels/portfolios, mock interviews and KSAR shadowing program for students to see studio operations. The television media and production classes will be taught to the 120 Saratoga High School Media Arts Program (MAP) students. Volunteer and Internship programs will support 3 students per quarter for a total of 12 students per year. Career support will be provided to 12 students per year. This is a comprehensive program in that it provides students with classroom instruction on key skills related to a career in television production, provides real world experience through shadowing, volunteer activities and internships, then assists students in TV career counseling through resume reviews, video reel reviews and mock interviews. 6) Program purpose and objectives: This program will be designed to provide the Saratoga High School Media Arts Program students with real world television and broadcast experience. The program will teach students key skills in TV production and give students the opportunity to get involved in TV production through a volunteer and Internship program. Lastly, the program will assist students in developing effective resumes and interview techniques to start a TV broadcasting career. 7) Program management: This program will be managed by Bryan Knysh, Vice Chairman – KSAR Board of Directors and KSAR staff member David Lee, Programming Coordinator. Currently, all KSAR staff are part-time employees. Both KSAR board members and staff will assist in the development and delivery of course materials. For example, KSAR staff member David Lee will be responsible for the television production class while board member Nann Miller will be responsible for the script writing class. Staff and board members will assist in the career mentoring. A KSAR staff member will coordinate the volunteer and internship programs. 8) Agency description and experience: KSAR15 Saratoga Community Access Television is a non-profit organization responsible for operating the Public, Educational, and Government Access channels for the community of Saratoga. Under the guidance of the Saratoga Community Access Cable Television Foundation, KSAR15 provides facilities, training and support to members of the community who wish to use this medium for the free expression of ideas. KSAR seeks to inform, educate, and entertain, and be available to all for the free expression of opinion. KSAR15’s mission is to provide an energetic medium of communication for Saratogans to express and view the diversified talents and interests within the community, being freely available to the Public, their schools, and their Government. 9) Audit information: See attached. 10) Sources of funds anticipated for this project: KSAR board involvement will be provided on a volunteer basis. Saratoga High School teacher involvement will be covered by the Saratoga High School as part of normal MAP activities. KSAR staff costs will be funded through this Saratoga Community Grant. 11) Budget: See attached worksheet. 12) Performance Measurements: See attached worksheet. 13) Outreach: KSAR is a community television station largely operated through the volunteer efforts of Saratoga residents. Volunteer efforts will continue to be a significant part of this program. In addition, KSAR has direct support of the Saratoga High School Media Arts Program teachers. These teachers will be involved in reviewing and approving all student programs developed and delivered by KSAR. The teachers will also be involved in scheduling and coordinating MAP student involvement in the program. The program activities will be promoted by both KSAR15 and Saratoga High School MAP, including publicity through Saratoga News. Several Saratoga News and Mercury News articles have highlighted the MAP program already, and we expect to get continued coverage of the program. In addition, KSAR runs a weekly advertisement in the Saratoga News to promote its activities. This advertisement will on occasion highlight this program. This promotion will benefit KSAR, Saratoga High School, its students and the Saratoga community at large through developing and maintaining a strong community access television program. 14) Leveraging: This program is an extension of the KSAR video production and volunteer program in place today which is used to train and coordinate volunteer activities in the production of KSAR television programming. As a community operated, non-profit organization, the majority of Saratoga programming on KSAR is developed through these volunteer activities. KSAR board member participation in this project will be provided as volunteer work. Saratoga High School teacher time and costs in terms of planning, review and coordination with KSAR will be covered by Saratoga High School as part of normal MAP activities. KSAR staff salaries will be funded by this Saratoga Community Grant. 15) Cost / Benefit Analysis: The following table provides the cost benefit analysis for this project. It is estimated that the volunteer hours and teacher hours would be comparable to the KSAR staff time whose salaries will be covered by this grant. Total Program Cost Total Clients Served Cost per Client Funding Requested % of Total Cost $10,000 60 for 2008- 2009 school year, estimated 120 for 2009-2010 school year. a) Classes: $50 (estimated for 120 students in 2009- 2010 school year). b) Career counseling: 12 students, $160/student. c) Volunteer / Internships: 12 students, $175/student $4,617 46% (Covers KSAR salaries. SHS teacher and volunteer labor will cover the remaining 54% of project costs. 16) Target Beneficiaries: The target beneficiaries of this program are the 60 Saratoga High School Media Arts Program students for 2008-2009 school year, and an estimated 120 MAP students for 2009-2010 school year. These students are all Saratoga residents based on the Saratoga High School residency requirement. This program does not target any specific income level or social demographic, nor are we planning to solicit such information from students involved in the program. Saratoga Residents Served % Total Clientele Low-Income Clients Served % of Total Clientele 60 for 2008-2009 school year, estimated 120 for 2009-2010 school year. 100% Unknown Unknown BUDGET AGENCY NAME: __KSAR_________________________ Date Prepared: 1/14/09 PROGRAM NAME: Saratoga High School Media Arts Mentoring Program The following budget covers KSAR staff hour costs estimated for this grant. It does not include volunteer or teacher effort associated with this program since these costs are not covered by this grant. BUDGET WORKSHEET (Hours) SPECIFIC ACTIVITIES Jul - Sep Oct - Dec Jan - Mar Apr - Jun 1) Class Planning, Development and Presentation a) Developing Creating Content for Television class 16 hours - Presenting Creating Content for Television class 3 hours b) Developing Television Production class 16 hours - Presenting Television Production class 3 hours c) Developing Script Writing class 16 hours - Presenting Script Writing class 3 hours 2) Media careers: Review resumes, review video reel/portfolio, mock interviews, KSAR staff shadowing. 36 hours (12 students @ 3 hours/student) 3) Student volunteer and internship program – activity planning, coordinating and supervision. 19.5 hours (1.5 hours/ week), 3 students per quarter 19.5 hours (1.5 hours/ week), 3 students per quarter 19.5 hours (1.5 hours/ week), 3 students per quarter 19.5 hours (1.5 hours/ week), 3 students per quarter BUDGET WORKSHEET (Dollars) SPECIFIC ACTIVITIES Jul - Sep Oct - Dec Jan - Mar Apr - Jun 1) Class Planning, Development and Presentation a) Developing Creating Content for Television class $432.00 - Presenting Creating Content for Television class $81.00 b) Developing Television Production class $432.00 - Presenting Television Production class $81.00 c) Developing Script Writing class $432.00 - Presenting Script Writing class $81.00 2) Media careers: Review resumes, review video reel/portfolio, mock interviews, KSAR staff shadowing. $972.00 3) Student volunteer and internship program – activity planning, coordinating and supervision. $526.50 $526.50 $526.50 $526.50 Total $1,390.50 $1,120.50 $607.50 $1,498.50 Grant Year Total $4,617.00 PERFORMANCE MEASUREMENTS AGENCY NAME: __KSAR_________________________ Date Prepared: 1/14/09 PROGRAM NAME: Saratoga High School Media Arts Mentoring Program PERFORMANCE MEASUREMENT WORKSHEET GOAL: Prepare students in the Saratoga High School Media Arts Program for a career in Television Production OBJECTIVE (1): Instruction in real world activities associated with: production of television content; roles and tasks associated with operating a television studio; and, writing scripts for television programs. Classes will stress the importance of students learning core skills such as planning, scheduling, program direction, artistic direction, camera operation, lighting design, interviewing, effective speaking, journalism, etc. OUTCOME (1): Successful development and delivery of three one-hour classes on producing content for television, operating a television studio, and script writing for television. OBJECTIVE (2): Assist students in preparing for job applications including: reviewing and critiquing resumes, reviewing and critiquing video reels/portfolios, mock interviews and KSAR shadowing program for students to see studio operations. OUTCOME (2): Provide verbal and written reviews and critiques of student resumes, video reels and mock interviews for 12 students in preparing job applications and interviewing for careers in television production. OBJECTIVE (3): Establish volunteer and internship programs to provide students with hands on experience in aspects of running a community access television station. Teach students the basics of Community Access programming including program scheduling, loading and timing shows and dealing with producer’s questions. Teach students how to broadcast a new show including the required paperwork and assisting new producers. Students will learn how the KSAR Bulletin Board works, and how to design a Power Point slide, convert it to a JPEG file, and then convert the JPEG into a WMV file, and then load it onto the KSAR video server for broadcast. The students will be shown all aspects of shooting a live show in the KSAR Studio. The students will learn about three point lighting, how to OUTCOME (3): Establish an ongoing program to support up to 4 students in volunteer and internship positions throughout the year. program and run the character generator, mic the talent, run the soundboard, operate a camera, and finally how to direct the entire production. This will also include having the students shoot a KSAR production of a local Saratoga event. The student will learn about the pre-production (writing questions for the interviews, designing a story), production (shooting the event), and post-production (editing the event).