HomeMy WebLinkAbout107-KSAR.pdfFY 2009-2010 CITY OF SARATOGA
COMMUNITY GRANT & CDBG
STANDARD APPLICATION
DATE: _January 14, 2009
Please refer to the Application Instructions Sheet for details on the following questions.
Please limit your answers to one paragraph per question
1) Applicant Organization/Agency Name: KSAR15, Saratoga Community Access
Cable TV Foundation
Agency Address: 14000 Fruitvale Avenue, Saratoga, California, 95070
Executive Director: Tom Moran, Chairman of the Board
Phone: 408-741-2108 Fax: 408-867-9207 E-Mail: ksar@ksar15.org
Agency is a Faith Based Organization: ____ Yes __X_ No
2) Program Title: KSAR - Saratoga High School Media Arts Mentoring Program
Program Address: 14000 Fruitvale Avenue, Saratoga, California, 95070
Contact Person/Title: Bryan Knysh, Vice Chairman of the Board
Phone: 408-205-4045 Fax: _________________ E-Mail: bryan@kidport.com
3) City of Saratoga/CDBG funds requested in the past: CDBG funds $0
4) City of Saratoga/CDBG funds received in the past: CDBG funds $0
5) Program description and number of unduplicated clients served: The KSAR15
Saratoga High School Media Arts Mentoring Program will provide three activities for
the 2009-2010 school year:
1) Develop and teach three one hour classes to the students covering the following: a)
creating content for television, b) roles and tasks of producing a television
program, and c) script writing for television.
2) Coordinate student volunteer and internship activities at KSAR: getting
students involved at KSAR and with KSAR programming (e.g., interviewing
and camera work at Saratoga community events, film editing, etc.).
3) Media careers: review resumes, video reels/portfolios, mock interviews and KSAR
shadowing program for students to see studio operations.
The television media and production classes will be taught to the 120 Saratoga High
School Media Arts Program (MAP) students. Volunteer and Internship programs will
support 3 students per quarter for a total of 12 students per year. Career support will be
provided to 12 students per year.
This is a comprehensive program in that it provides students with classroom instruction
on key skills related to a career in television production, provides real world experience
through shadowing, volunteer activities and internships, then assists students in TV
career counseling through resume reviews, video reel reviews and mock interviews.
6) Program purpose and objectives: This program will be designed to provide the
Saratoga High School Media Arts Program students with real world television and
broadcast experience. The program will teach students key skills in TV production and
give students the opportunity to get involved in TV production through a volunteer and
Internship program. Lastly, the program will assist students in developing effective
resumes and interview techniques to start a TV broadcasting career.
7) Program management: This program will be managed by Bryan Knysh, Vice
Chairman – KSAR Board of Directors and KSAR staff member David Lee, Programming
Coordinator. Currently, all KSAR staff are part-time employees. Both KSAR board
members and staff will assist in the development and delivery of course materials. For
example, KSAR staff member David Lee will be responsible for the television production
class while board member Nann Miller will be responsible for the script writing class.
Staff and board members will assist in the career mentoring. A KSAR staff member will
coordinate the volunteer and internship programs.
8) Agency description and experience: KSAR15 Saratoga Community Access
Television is a non-profit organization responsible for operating the Public, Educational,
and Government Access channels for the community of Saratoga. Under the guidance of
the Saratoga Community Access Cable Television Foundation, KSAR15 provides
facilities, training and support to members of the community who wish to use this
medium for the free expression of ideas. KSAR seeks to inform, educate, and entertain,
and be available to all for the free expression of opinion. KSAR15’s mission is to provide
an energetic medium of communication for Saratogans to express and view the
diversified talents and interests within the community, being freely available to the
Public, their schools, and their Government.
9) Audit information: See attached.
10) Sources of funds anticipated for this project: KSAR board involvement will be
provided on a volunteer basis. Saratoga High School teacher involvement will be covered
by the Saratoga High School as part of normal MAP activities. KSAR staff costs will be
funded through this Saratoga Community Grant.
11) Budget: See attached worksheet.
12) Performance Measurements: See attached worksheet.
13) Outreach: KSAR is a community television station largely operated through the
volunteer efforts of Saratoga residents. Volunteer efforts will continue to be a significant
part of this program. In addition, KSAR has direct support of the Saratoga High School
Media Arts Program teachers. These teachers will be involved in reviewing and
approving all student programs developed and delivered by KSAR. The teachers will also
be involved in scheduling and coordinating MAP student involvement in the program.
The program activities will be promoted by both KSAR15 and Saratoga High School
MAP, including publicity through Saratoga News. Several Saratoga News and Mercury
News articles have highlighted the MAP program already, and we expect to get continued
coverage of the program. In addition, KSAR runs a weekly advertisement in the Saratoga
News to promote its activities. This advertisement will on occasion highlight this
program. This promotion will benefit KSAR, Saratoga High School, its students and the
Saratoga community at large through developing and maintaining a strong community
access television program.
14) Leveraging: This program is an extension of the KSAR video production and
volunteer program in place today which is used to train and coordinate volunteer
activities in the production of KSAR television programming. As a community operated,
non-profit organization, the majority of Saratoga programming on KSAR is developed
through these volunteer activities. KSAR board member participation in this project will
be provided as volunteer work. Saratoga High School teacher time and costs in terms of
planning, review and coordination with KSAR will be covered by Saratoga High School
as part of normal MAP activities. KSAR staff salaries will be funded by this Saratoga
Community Grant.
15) Cost / Benefit Analysis: The following table provides the cost benefit analysis for
this project. It is estimated that the volunteer hours and teacher hours would be
comparable to the KSAR staff time whose salaries will be covered by this grant.
Total
Program Cost
Total Clients
Served
Cost per Client Funding
Requested
% of Total Cost
$10,000 60 for 2008-
2009 school
year,
estimated 120
for 2009-2010
school year.
a) Classes: $50 (estimated
for 120 students in 2009-
2010 school year).
b) Career counseling: 12
students, $160/student.
c) Volunteer / Internships:
12 students, $175/student
$4,617 46% (Covers
KSAR salaries.
SHS teacher
and volunteer
labor will cover
the remaining
54% of project
costs.
16) Target Beneficiaries: The target beneficiaries of this program are the 60 Saratoga
High School Media Arts Program students for 2008-2009 school year, and an estimated
120 MAP students for 2009-2010 school year. These students are all Saratoga residents
based on the Saratoga High School residency requirement. This program does not target
any specific income level or social demographic, nor are we planning to solicit such
information from students involved in the program.
Saratoga Residents Served % Total
Clientele
Low-Income
Clients Served
% of Total
Clientele
60 for 2008-2009 school year, estimated
120 for 2009-2010 school year.
100% Unknown Unknown
BUDGET
AGENCY NAME: __KSAR_________________________ Date Prepared: 1/14/09
PROGRAM NAME: Saratoga High School Media Arts Mentoring Program
The following budget covers KSAR staff hour costs estimated for this grant. It does not
include volunteer or teacher effort associated with this program since these costs are not
covered by this grant.
BUDGET WORKSHEET (Hours)
SPECIFIC
ACTIVITIES
Jul - Sep Oct - Dec Jan - Mar Apr - Jun
1) Class Planning,
Development and
Presentation
a) Developing Creating
Content for Television
class
16 hours
- Presenting Creating
Content for Television
class
3 hours
b) Developing Television
Production class
16 hours
- Presenting Television
Production class
3 hours
c) Developing Script
Writing class
16 hours
- Presenting Script
Writing class
3 hours
2) Media careers:
Review resumes, review
video reel/portfolio,
mock interviews, KSAR
staff shadowing.
36 hours (12
students @ 3
hours/student)
3) Student volunteer and
internship program –
activity planning,
coordinating and
supervision.
19.5 hours
(1.5 hours/
week), 3
students per
quarter
19.5 hours
(1.5 hours/
week), 3
students per
quarter
19.5 hours
(1.5 hours/
week), 3
students per
quarter
19.5 hours
(1.5 hours/
week), 3
students per
quarter
BUDGET WORKSHEET (Dollars)
SPECIFIC
ACTIVITIES
Jul - Sep Oct - Dec Jan - Mar Apr - Jun
1) Class Planning,
Development and
Presentation
a) Developing Creating
Content for Television
class
$432.00
- Presenting Creating
Content for Television
class
$81.00
b) Developing Television
Production class
$432.00
- Presenting Television
Production class
$81.00
c) Developing Script
Writing class
$432.00
- Presenting Script
Writing class
$81.00
2) Media careers:
Review resumes, review
video reel/portfolio,
mock interviews, KSAR
staff shadowing.
$972.00
3) Student volunteer and
internship program –
activity planning,
coordinating and
supervision.
$526.50 $526.50 $526.50 $526.50
Total $1,390.50 $1,120.50 $607.50 $1,498.50
Grant Year Total $4,617.00
PERFORMANCE MEASUREMENTS
AGENCY NAME: __KSAR_________________________ Date Prepared: 1/14/09
PROGRAM NAME: Saratoga High School Media Arts Mentoring Program
PERFORMANCE MEASUREMENT WORKSHEET
GOAL: Prepare students in the Saratoga High School Media Arts Program for a career in
Television Production
OBJECTIVE (1): Instruction in real world activities
associated with: production of television content;
roles and tasks associated with operating a television
studio; and, writing scripts for television programs.
Classes will stress the importance of students
learning core skills such as planning, scheduling,
program direction, artistic direction, camera
operation, lighting design, interviewing, effective
speaking, journalism, etc.
OUTCOME (1): Successful
development and delivery of three
one-hour classes on producing
content for television, operating a
television studio, and script
writing for television.
OBJECTIVE (2): Assist students in preparing for
job applications including: reviewing and critiquing
resumes, reviewing and critiquing video
reels/portfolios, mock interviews and KSAR
shadowing program for students to see studio
operations.
OUTCOME (2): Provide verbal
and written reviews and critiques
of student resumes, video reels
and mock interviews for 12
students in preparing job
applications and interviewing for
careers in television production.
OBJECTIVE (3): Establish volunteer and internship
programs to provide students with hands on
experience in aspects of running a community access
television station. Teach students the basics of
Community Access programming including program
scheduling, loading and timing shows and dealing
with producer’s questions. Teach students how to
broadcast a new show including the required
paperwork and assisting new producers. Students
will learn how the KSAR Bulletin Board works, and
how to design a Power Point slide, convert it to a
JPEG file, and then convert the JPEG into a WMV
file, and then load it onto the KSAR video server for
broadcast. The students will be shown all aspects of
shooting a live show in the KSAR Studio. The
students will learn about three point lighting, how to
OUTCOME (3): Establish an
ongoing program to support up to
4 students in volunteer and
internship positions throughout
the year.
program and run the character generator, mic the
talent, run the soundboard, operate a camera, and
finally how to direct the entire production. This will
also include having the students shoot a KSAR
production of a local Saratoga event. The student
will learn about the pre-production (writing
questions for the interviews, designing a story),
production (shooting the event), and post-production
(editing the event).