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SARATOGA CITY COUNCIL
MEETING DATE: March 4, 2009 AGENDA ITEM:
DEPARTMENT: City Manager’s Office CITY MANAGER: Dave Anderson
PREPARED BY: Crystal Morrow DIRECTOR: Barbara Powell
Administrative Analyst II Assistant City Manager
SUBJECT: 2009 Spring Issue of The Saratogan
RECOMMENDED ACTION:
Accept report and direct staff accordingly.
BACKGROUND:
After discontinuing publication of The Saratogan in 2004, the City of Saratoga began reissuing
the quarterly publication in February 2008. The winter issue was mailed to residents in January
2009 and the spring issue will be sent in April 2009.
The newsletter is used as a tool to improve communications with residents and ensure the public
has access to important information. In the past it has been used to conduct public surveys and
call attention to City services.
The winter issue focused on the theme of renewal in Saratoga with stories about the development
of Joe’s Trail at Saratoga DeAnza, the City’s new online community calendar powered by
Artsopolis, the Community Development Block Grant and Community Grant programs, and
renovations at Kevin Moran Park. Additionally, the winter issue included stories on the Youth
Commission, the popular Ask Jana, the Village Streetscape Improvement meeting, digital
television transition, emergency calls from mobile phones, and a thank you to Monte Sereno for
the donation of State Park Bond funds.
Staff has started developing article topics for next issue of The Saratogan. The stories are
centered on “Sustainability” and will highlight stories on how the City and its residents can be
environmental stewards. Below is a preliminary list of feature and supplementary articles.
Feature Articles:
· Citywide Garage Sale
· Water conservation tips
· Saratoga’s environmentally friendly park management practices
Supplementary Articles:
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· Saratoga’s Arbor Day celebration
· Waste reduction tips
· Ask Jana
· Meet the Traffic Safety Commission
· Announcement for City Council joint meeting with Saratoga neighborhood associations
To ensure The Saratogan meets the expectations of the City Council, staff is seeking input for the
spring issue.
FISCAL IMPACTS:
N/A
CONSEQUENCES OF NOT FOLLOWING THE RECOMMENDED ACTIONS:
Staff will move forward without Council input on the theme, article topics, or other aspects of the
spring issue of The Saratogan.
ALTERNATIVE ACTION(S):
N/A
FOLLOW UP ACTION(S):
Implement Council direction.
ADVERTISING, NOTICING AND PUBLIC CONTACT:
Nothing additional.
ATTACHMENTS:
Attachment A: The Saratogan 2009 winter issue