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SARATOGA CITY COUNCIL
MEETING DATE: June 3, 2009 AGENDA ITEM:
DEPARTMENT: City Manager’s Office CITY MANAGER: Dave Anderson
PREPARED BY: Crystal Morrow DIRECTOR: Barbara Powell
Administrative Analyst II Assistant City Manager
SUBJECT: 2009 Summer Issue of The Saratogan
RECOMMENDED ACTION:
Accept report and direct staff accordingly.
BACKGROUND:
The spring issue of The Saratogan was mailed to residents in April 2009 and the summer issue
will be sent in July 2009.
The newsletter is used as a tool to improve communications with residents and ensure the public
has access to important information. In the past it has been used to conduct public surveys and
call attention to City services.
The spring issue featured articles on sustainability and included topics such as water conservation,
environmentally friendly park management, and the upcoming community garage sale. The
newsletter also had articles on the new website, Ask Jana, the City’s business license audit, the
neighborhood association joint meeting, and Recreation Department summer camps.
Staff has started developing article topics for the next issue of The Saratogan. The stories are
centered on “Accountability” and will highlight stories on how the City is responsibly using public
resources to meet the needs of the community. Below is a preliminary list of feature and
supplementary articles.
Feature Articles:
· Maintaining infrastructure for commerce and convenience
· City government transparency
· Government services, such as building inspections, that ensure public safety
Supplementary Articles:
· Ask Jana
· Creating community through recreation
· Kevin Moran Park grand opening
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· Community garage sale
· Property crime prevention
To ensure The Saratogan meets the expectations of the City Council, staff is seeking input for the
summer issue.
FISCAL IMPACTS:
N/A
CONSEQUENCES OF NOT FOLLOWING THE RECOMMENDED ACTIONS:
Staff will move forward without Council input on the theme, article topics, or other aspects of the
summer issue of The Saratogan.
ALTERNATIVE ACTION(S):
N/A
FOLLOW UP ACTION(S):
Implement Council direction.
ADVERTISING, NOTICING AND PUBLIC CONTACT:
Nothing additional.
ATTACHMENTS:
Attachment A: The Saratogan 2009 spring issue