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SARATOGA CITY COUNCIL
MEETING DATE: December 2, 2009 AGENDA ITEM:
DEPARTMENT: City Manager’s Office CITY MANAGER: Dave Anderson
PREPARED BY: Crystal Morrow DIRECTOR: Barbara Powell
Administrative Analyst II Assistant City Manager
SUBJECT: 2010 Winter Issue of The Saratogan
RECOMMENDED ACTION:
Accept report and direct staff accordingly.
BACKGROUND:
The Saratogan is used as a tool to improve communications with residents and ensure the public
has access to important information. The City has published a wide range of articles in past issues,
ranging from public safety articles to water conservation tips to updates on City projects.
The fall issue of The Saratogan was mailed to residents in October 2009 and the winter issue will
be sent in January 2010. The fall issue featured articles on investing in Saratoga. Story topics
included the value of shopping locally, the Village Façade Improvement Program, the purpose of
business licenses, and the annual Tree Lighting. The newsletter also included articles on Ask Jana,
the new City website, the North Campus Open House, an e-waste drop off hosted by West Valley
Collection and Recycling, and fall Recreation Department classes.
Staff has started developing preliminary article topics for the next issue of The Saratogan. The
stories are centered on “Exploration” and will highlight ways in which residents and the City can
explore the Saratoga community. Below is a list of proposed primary and secondary articles.
Primary Articles:
· 2015 by 2015 program
· Census 2010
· Saratoga trail maps online
· Website and community event calendar “how to”
Secondary Articles:
· Ask Jana
· Alert SCC
· The renaming the North Campus
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· American Recovery and Reinvestment Act of 2009 in Saratoga
· Saratoga Library
· City tree pruning regulations
· Wood burning season
To ensure The Saratogan meets the expectations of the City Council, staff is seeking input for the
winter issue.
FISCAL IMPACTS:
N/A
CONSEQUENCES OF NOT FOLLOWING THE RECOMMENDED ACTIONS:
Staff will move forward without Council input on the theme, article topics, or other aspects of the
winter issue of The Saratogan.
ALTERNATIVE ACTION(S):
N/A
FOLLOW UP ACTION(S):
Implement Council direction.
ADVERTISING, NOTICING AND PUBLIC CONTACT:
Nothing additional.
ATTACHMENTS:
Attachment A: The Saratogan 2009 fall issue