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HomeMy WebLinkAbout101-Staff Report.pdfPage 1 of 2 SARATOGA CITY COUNCIL MEETING DATE: October 5, 2011 AGENDA ITEM: DEPARTMENT: City Manager’s Office CITY MANAGER: Dave Anderson PREPARED BY: Crystal Morrow DIRECTOR: Dave Anderson Administrative Analyst II SUBJECT: Winter/Spring Issue of The Saratogan RECOMMENDED ACTION: Accept report and direct staff accordingly. BACKGROUND: The Saratogan is used as a tool to improve communications with residents and ensure the public has access to important information. The City has published a wide range of articles in past issues, ranging from public safety articles to water conservation tips to updates on City projects. Since the start of the 2010/11 budget, The Saratogan has been incorporated into the Saratoga Recreation Activity Guide to save the City money on mailing expenses. The fall issue of The Saratogan was mailed to residents in August 2011 and featured articles based on the theme “Acts of Preservation,” such as the nesting box project for native Saratoga birds, El Quito neighborhood tree planting, Saratoga Library General Obligation bond refunding, and sign ordinance update. The newsletter also included tips from the Traffic Safety Commission, an article welcoming County Fire Chief Ken Kehmna, a story on the City’s Government Finance Officers Association of the United States and Canada award for its 2010/11 budget and 2009/10 comprehensive annual financial report, a Saratogan readership drawing, personal emergency preparedness class information, and garbage and recycling essentials. Staff has started developing preliminary article topics for the fall issue of The Saratogan, which will be mailed to residents in late November 2011. The articles are centered on the theme, “Saratoga Outdoors”. Proposed primary and secondary articles are listed below. Primary Article Topics: - Joe’s Trail at Saratoga DeAnza - Corporation Yard Solar Project - Saratoga Wildlife Secondary Article Topics: - Tips from the Library Commission Page 2 of 2 - Saratoga Trail Maps Online - Ravenwood Park Playground Improvements - Electric Vehicle Charging Stations - Holiday Safety Tips To ensure The Saratogan meets the expectations of the City Council, staff is seeking input for the winter/spring issue. FISCAL IMPACTS: N/A CONSEQUENCES OF NOT FOLLOWING THE RECOMMENDED ACTIONS: Staff will move forward without Council input on the theme, article topics, or other aspects of the winter/spring issue of The Saratogan. ALTERNATIVE ACTION(S): N/A FOLLOW UP ACTION(S): Implement Council direction. ADVERTISING, NOTICING AND PUBLIC CONTACT: Pursuant to Government Code 54954.2, this item was properly posted as a City Council agenda item and was included in the packet made available on the City’s web site in advance of the meeting. A copy of the agenda packet is also made available at the Saratoga Branch Library each Monday in advance of the Council meeting. ATTACHMENTS: Attachment A: The Saratogan 2011 fall issue