The URL can be used to link to this page

Home My WebLink About03-07-2012 City Council Packet Supplementalo�ARgTp �c9 \IFOR� AGENDA SPECIAL MEETING SARATOGA CITY COUNCIL MARCH 7, 2012 SPECIAL MEETING — 5:30 P.M. ADMINISTRATIVE CONFERENCE ROOM, 13777 FRUITVALE AVENUE. CALL MEETING TO ORDER — 5:30 P.M. REPORT OF CITY CLERK ON POSTING OF AGENDA (Pursuant to Gov't. Code 54954.2, the agenda for this meeting was properly posted on March 1, 2012) COMMUNICATIONS FROM COMMISSIONS & PUBLIC ORAL COMMUNICATIONS ON NON - AGENDIZED ITEMS Any member of the public will be allowed to address the City Council for up to three (3) minutes on matters not on this agenda. The law generally prohibits the council from discussing or taking action on such items. However, the Council may instruct staff accordingly regarding Oral Communications under Council Direction to Staff. COUNCIL DIRECTION TO STAFF Instruction to Staff regarding actions on current Oral Communications. ADJOURN TO CLOSED SESSION — 5:30 P.M. ANNOUNCEMENT OF CLOSED SESSION ITEMS CONFERENCE WITH REAL PROPERTY NEGOTIATORS (Gov't Code Section 54956.8): Property described as: A portion of Assessor's Parcel No. 517 -36 -009 adjoining Highway 9 and Hakone Gardens. Agency Negotiator /s: Dave Anderson, City Manager and John Cherbone, Public Works Director, and Richard Taylor, City Attorney Negotiating parties: City of Saratoga and State of California Department of Transportation Under negotiation: Price and terms of payment for potential State acquisition of City property. CALL JOINT MEETING TO ORDER — 6:00 P.M. ADMINISTRATIVE CONFERENCE ROOM, 13777 FRUITVALE AVENUE 1. Joint Meeting — Sheriffs Office Coplink Demonstration and SAFE Presentation ADJOURNMENT In accordance with the Ralph M. Brown Act, copies of the staff reports and other materials provided to the City Council by City staff in connection with this agenda are available at the office of the City Clerk at 13777 Fruitvale Avenue, Saratoga, CA 95070. Note that copies of materials distributed to the City Council concurrently with the posting of the agenda are also available on the City Website at www.saratoga.ca.us. Any materials distributed by staff after the posting of the agenda are made available for public review at the office of the City Clerk at the time they are distributed to the City Council. In Compliance with the Americans with Disabilities Act, if you need assistance to participate in this meeting, please contact the City Clerk at 4081868 -1269. Notification 24 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to this meeting. [28 CFR 35.102 - 35.104 ADA title II] Certificate of Posting of Agenda: I, Crystal Morrow, City Clerk for the City of Saratoga, declare that the foregoing agenda for the meeting of the City Council was posted and available for public review on March 1, 2012 at the City of Saratoga, 13777 Fruitvale Ave., Saratoga, CA 95070 and on the City's wbsite at www.saratoga.ca.us. Signed this Ist day of March 2012 at Saratoga, California. CP�/ M OWK) Cry Morrow City Clerk 2 CITY OF SARATOGA REQUEST TO ADDRESS THE CITY COUNCIL ADDRESS 66`11: xw ml, i m- 0 TIME OF DAY CARD IS FILLED OUT: 0 •ploy/ CITY OF SARATOGA .REQUEST TO ADDRESS THE CITY COUNCIL NAME V L 64 4 ADDRESS SUBJECT AGENDA ITEM NO. DATE �� p Z' TELEPHONE NO. TIME OF DAY CARD-IS FILLED OUT: NAME ADDRESS SUBJECT .r CITY OF SARATOGA REQUEST TO ADDRESS THE CITY COUNCIL CU() AGENDA ITEM NO. DATE TIME OF DAY CARD IS FILLED OUT:_ TELEPHONE NO. �� NAME ADDRESS CITY OF SARATOGA REQUEST TO ADDRESS THE CITY COUNCIL �i(vAA RaAg-E,2s A WISE- q.0 SUBJECT E G p p a )e�T Ll N T Y "T lV O� ITEM NO. DATE TELEPHONE NO. TIME OF DAY CARD IS FILLED OUT: S �1�? s�pig0 " 4L eowt P" n y T 1 tt ce (2, /---- j ►L u ct C- /— Lt 0,(--- (-/ J,) L't (:f-- I-*--- wi 5L° 0 u ct (2-k & Y'- h1t v AGENDA REGULAR MEETING SARATOGA CITY COUNCIL WEDNESDAY, MARCH 7, 2012 REGULAR MEETING — 7:00 P.M. — CIVIC THEATER/COUNCIL CHAMBERS AT 13777 FRUITVALE AVENUE PLEDGE OF ALLEGIANCE ROLL CALL REPORT OF CITY CLERK ON POSTING OF AGENDA (Pursuant to Gov't. Code 54954.2, the agenda for this meeting was properly posted on March 1, 2012) REPORT FROM CLOSED SESSION COMMUNICATIONS FROM COMMISSIONS & PUBLIC Oral Communications on Non- Agendized Items Any member of the public will be allowed to address the City Council for up to three (3) minutes on matters not on this agenda. The law generally prohibits the council from discussing or taking action on such items. However, the Council may instruct staff accordingly regarding Oral Communications under Council Direction to Staff. Oral Communications - Council Direction to Staff Instruction to Staff regarding actions on current Oral Communications. Communications from Boards and Commissions Council Direction to Staff Instruction to Staff regarding actions on current Communications from Boards & Commissions. ANNOUNCEMENTS CEREMONIAL ITEMS Proclamation Declaring the Week of March 5, 2012 as Science Fair Week Recommended action: Read and present proclamation declaring the week of March 5, 2012 as Science Fair Week. SPECIAL PRESENTATIONS 2. Saratoga Serves Presentation Recommended action: Listen to a brief presentation on the Saratoga Ministerial Association's Saratoga Serves program. 3. Chamber of Commerce City Branding Presentation Recommended action: Receive presentation by the Saratoga Chamber of Commerce on the branding effort to help promote businesses within the City. CONSENT CALENDAR The Consent Calendar contains routine items of business. Items in this section will be acted in one motion, unless removed by the Mayor or a Council member. Any member of the public may speak to an item on the Consent Calendar at this time, or request the Mayor remove an item from the Consent Calendar for discussion. Public Speakers are limited to three (3) minutes. 4. City Council Meeting Minutes Recommended action: Approve minutes for the City Council Retreat on January 26, 2012 and City Council Meeting on February 15, 2012. Review of Accounts Payable Check Registers Recommended action: That the City Council review and accept check registers for the following accounts payable payment cycles: February 8, 2012 February 21, 2012 February 28, 2012 6. Treasurer's Report for the Month Ended January 31, 2012 Recommended action: Review and accept the Treasurer's Report for the month ended January 31, 2012. Records Management Program: Resolution Authorizing Final Disposition of Certain City Records Recommended action: Adopt resolution authorizing final disposition of certain city records. 8. Landscaping & Lighting Assessment District LLA -1; Resolutions Initiating Renewal of the District for FY 12 -13. Recommended action: 1. Move to adopt the Resolution describing improvements and directing preparation of the Engineer's Report. 2. Move to adopt the Resolution appointing the Attorney's for the District. 9. 2012 Saratoga Community Band Concert at Wildwood Park Recommended action: Review report and approve expenditure of $240 of Community Events funding for the 2012 Saratoga Community Band Concert at Wildwood Park. 10. Memorandum of Understanding for Use of Saint Andrew's Parish as an Emergency Volunteer Center Recommended action: Authorize the City Manager to sign the Memorandum of Understanding between the City of Saratoga and the Saint Andrew's Episcopal Church and School to use for use of the Saint Andrew's parish as an Emergency Volunteer Center. 11. Resolution in Support of the West Valley- Mission Community College District Facilities Improvement June 2012 Bond Measure Recommended action: Approve resolution in support of the West Valley- Mission Community College District Facilities Improvement June 2012 Bond Measure. PUBLIC HEARINGS Applicants /Appellants and their representatives have a total of ten minutes maximum for opening statements. Members of the public may comment on any item for up to three minutes. Applicant /Appellants and their representatives have a total of five minutes maximum for closing statements. Items requested for continuance are subject to Council's approval at the Council meeting 12. Removal of the Time Period for the Village Surplus Parking Provisions Recommended action: Introduce ordinance amending the City Code to remove the time period in the Village surplus parking provisions. OLD BUSINESS None NEW BUSINESS 13. Amendment to California Public Employees' Retirement System (Ca1PERS) Contract — Miscellaneous Employees Recommended action: That the City Council introduce and waive the first reading of an ordinance authorizing an amendment to the Contract between the Board of Administration of the California Public Employees' Retirement System (Ca1PERS) and the City Council of the City of Saratoga and adopt the attached Resolution of Intention. ADHOC & AGENCY ASSIGNMENT REPORTS Mayor Chuck Page City School Ad Hoc Hakone Foundation Board Hakone Foundation Executive Committee Let's Move City Ad Hoc Santa Clara County Cities Association Santa Clara County Cities Association Selection Committee TEA Ad Hoc West Valley Mayors and Managers Association West Valley Sanitation District Vice Mayor Jill Hunter Hakone Foundation Board Historical Foundation KSAR Community Access TV Board SASCC Village Ad Hoc West Valley Flood Control & Watershed Advisory Committee Council Member Emily Lo Association of Bay Area Governments Highway 9 Ad Hoc Library Joint Powers Authority Sister City Liaison Village Ad Hoc Council Member Howard Miller City School Ad Hoc Council Finance Committee Postal Service Liaison Santa Clara Valley Water District Commission Saratoga Ministerial Association Valley Transportation Authority PAC West Valley Solid Waste Management Joint Powers Authority Council Member Manny Cappello Chamber of Commerce Council Finance Committee County HCD Policy Committee Highway 9 Ad Hoc Let's Move City Ad Hoc Santa Clara County Emergency Council TEA Ad Hoc CITY COUNCIL ITEMS CITY MANAGER'S REPORT ADJOURNMENT In accordance with the Ralph M. Brown Act, copies of the staff reports and other materials provided to the City Council by City staff in connection with this agenda are available at the office of the City Clerk at 13777 Fruitvale Avenue, Saratoga, CA 95070. Note that copies of materials distributed to the City Council concurrently with the posting of the agenda are also available on the City Website at www.saratoga.ca.us. Any materials distributed by staff after the posting of the agenda are made available for public review at the office of the City Clerk at the time they are distributed to the City Council. In compliance with the Americans with Disabilities Act (ADA), if you need special assistance to participate in this meeting, please contact the City Clerk at (408) 868 -1269. Notification 48 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to this meeting (28 CFR 35.102- 35.104 ADA Title II) Certificate of Posting of Agenda: 1, Crystal Morrow, City Clerk for the City of Saratoga, declare that the foregoing agenda for the meeting of the City Council for the City of Saratoga was posted on March 1, 2012, at the City of Saratoga, 13777 Fruitvale Ave., Saratoga, CA 95070 and was available for public review at that location. The agenda is also available on the City's website at www. Saratoga. ca. us Signed this 1" day of March 2012 at Saratoga, California. WLwM Crys orrow City Clerk NOTE: To view current or previous City Council meetings anytime, go to the City Video Archives at www.sarato ag ca.us V5 �Q� Si f f5j; r� E' CITY OF SARATOGA CITY COUNCIL MEETING CALENDAR 2012 03/07 Regular Meeting — Joint Meeting Sheriff's Office Coplink and SAFE Presentation 03/21 Regular Meeting —Joint Meeting with SASSC 04/04 Regular Meeting — (5:30 p.m. — Community Center) Joint Meeting with School Districts 04/18 Regular Meeting —Joint meeting with Mountain Winery 05/02 Regular Meeting —Joint Meeting with Youth Commission 05/16 Regular Meeting —Joint Meeting with Montalvo Arts 06/06 Regular Meeting —Joint Meeting with Planning Commission 06/20 Regular Meeting — (5:30 p.m. — Community Center) Joint Meeting with HOA's 07/04 Fourth of July —City Hall closed 07/18 Regular Meeting 08/01 Recess 08/15 Regular Meeting —Joint meeting with Hakone Foundation 09/05 Regular Meeting —Joint Meeting with Parks and Rec /PEBTAC 09/19 Regular Meeting —Joint Meeting with West Valley Board of Trustees 10/03 Regular Meeting —Joint Meeting with Saratoga/Monte Sereno Community Foundation 10/17 Regular Meeting -- Joint Meeting with Traffic Safety Commission 11/07 Regular Meeting —Joint Meeting with Library Commission 11/21 Regular Meeting —Joint Meeting with Saratoga Ministerial Association 12/04 City Council Reorganization 12/05 Regular Meeting —Joint meeting with HPC and Historical Foundation 12/19 Regular Meeting El Camino Hospitat`Foundation PRESENTS SUPPORTING EL CAMINO HOSPITAL LOS GATOS Sunday, June 10, 2012 1 Vasona Lake Park I Los Gatos, California E-E'ECUTIVE SUMMARY The 5th Annual Silicon Valley Duck Race is a major spring festival featuring 15,000 yellow rubber ducks that are sold to benefit several local non - profits. This year's event is being hosted by the El Camino Hospital Foundation to support El Camino Hospital Los Gatos. The festival will be held on Sunday, June 10 at Vasona Lake Park in Los Gatos. El Camino Hospital Los Gatos is a not - for - profit, 143 -bed, full service, acute -care hospital that serves the communities of Campbell, Cupertino, Los Gatos, Monte Sereno, Saratoga, and San Jose. It is well -known for urology services, a pioneering Men's Health Program, a 30 -bed Rehabilitation Center, and a new Orthopedic Pavilion, where patients can recover from orthopedic surgery in a comfortable, hotel -like environment. El Camino Hospital honors its tax - exempt status by forming community benefit partnerships that support the health and wellbeing of the communities it serves. It has partnered with, among others, the Campbell Union High School District to fund two full -time school nurses, with Eastfeld Ming Quong Families First to provide mental health services at all six Campbell Union High School District schools, and with Healthy Kids to provide medical and dental coverage for uninsured children. El Camino Hospital Foundation, in partnership with patients, physicians, employees, community leaders, and philanthropists, raises money to support the programs, services, and equipment not typically covered by the hospital's normal fees. This "over and above" support includes new equipment, continuing education for staff, community outreach health services, and a variety of special, often innovative programs. It provides the extra margin of difference that distinguishes good hospitals from great ones. It has never been easier for a company to donate to so manycharities with a single sponsorship. A complete list of sponsorship packages at various levels is enclosed. • 15,000 racing ducks • 4,000 attendees expected • 15 local charities supported • $60K raised for charities in 2011 2011 BENEFICIARIES OF THE DUCK RACE Alzheimer's Association Children's Discovery Museum Diabetes Society Festival Theatre Ensemble Good Sam Access Habitat for Humanity Happy Hollow Zoo Hospice of the Valley HOPE Services JCC Preschool Junior League South Bay Blue Star Moms Valle Monte League Yavneh Day School Youth Science Institute ...and more! Silicon Valley Duck Race where the community comes together SUPPORTING EL CAMINO HOSPITAL LOS GATOS Dear Potential Duck Race Sponsor, Something quacktastic is coming to Los Gatos on June 10. The Silicon Valley Duck Race, a family - friendly fundraiser to benefit El Camino Hospital Los Gatos, will be held at Vasona Lake Park on Sunday, June 10 from 11:00 am — 3:00 pm. The proceeds will underwrite the cost of mammograms for uninsured and underinsured women in our community. Over the coming months, El Camino Hospital Foundation and partnering "duck buddy" organizations will sell 15,000 yellow rubber ducks. Each purchaser will receive "adoption papers" with the identification numbers of his /her flock. At the appointed hour, all the ducks will splash into Vasona creek and will race downstream. The purchasers of the winning ducks will receive fabulous prizes and one lucky duck might even win a million dollars. There will be food booths to satisfy every appetite and fun games and activities for children throughout the afternoon. I am writing to ask you to sponsor this quackyfundraiser. In return for your support we offer significant recognition and a variety of benefits, highlighted on the enclosed information sheet. Opportunities range from $100 to $800, and represent an egg-cellent investment in state -of- the -art, personalized care at a world class community hospital. El Camino Hospital Los Gatos is a not - for - profit, acute -care, full service hospital that serves the communities of Campbell, Cupertino, Los Gatos, Monte Sereno, Saratoga, and San Jose. Affiliated with El Camino Hospital in Mountain View, it is particularly well -known for urology services, a pioneering Men's Health Program, a 30 -bed Rehabilitation Center, and a new Orthopedic Pavilion, where patients can recover from orthopedic surgery in a comfortable, hotel -like environment. The hospital forms extensive community benefit partnerships that support the health and wellbeing of the communities it serves, including underwriting school nurses for the Campbell Union High School District and providing medical and dental coverage for uninsured children through Healthy Kids. El Camino Hospital Foundation raises funds to help the hospital best meet the health needs of the community. We hope you will swim the egg -stra lap and support your community hospital. For more information about the Silicon Valley Duck Race and sponsorship opportunities, please contact Beth Hobbs at svduckrace .siDonsorships()amail.com. Yours truly, El Camino Hospital Foundation 2500 Grant Road I PAR116 Mountain View, CA 94040 Phone: 408 - 717 -0022 Fax: 650 - 940 -7144 www.siliconvalleyduckrace.org rSilicon Valley Duck Race wherehe community comes together SUPPORTING EL CAMINO HOSPITAL LOS GATOS SPONSORSHIP PACKAGES DIAMOND $25,000 $1 Million Dollar Duck Sponsor • Limo ride to the event • Tour of El Camino Hospital Los Gatos • Quacky visit to your company or event • Speaking opportunity before Main Duck Race • Opportunity to help launch ducks for Main Duck Race • Mention in press releases • Recognition over the PA at event • Logo on promotional materials • Logo in newspaper ads and cinema screen ads • Logo on race day t -shirts • Logo on event promotional signage • Logo on 30,000 Adoption Papers • Logo on siliconvalleyduckrace.org website • 35 free ducks to give to employees or customers • 12 tickets to the VIP tent • 10 free parking spaces at the event PLATINUM $10,000 • Tour of El Camino Hospital Los Gatos • Quacky visit to your company • Speaking opportunity before First Heat of Duck Race • Opportunity to help launch ducks for First Heat • Mention in press releases • Recognition over the PA at the event • Logo on promotional materials • Logo in newspaper ads and cinema screen ads • Logo on race day t- shirts • Logo on event promotional signage • Logo on 30,000 Adoption Papers • Logo on siliconvalleyduckrace.org website • 25 free ducks to give to employees or customers • 8 tickets to the VIP tent • 6 free parking spaces at the event El Camino Hospital Foundation 2500 Grant Road I PAR116 Mountain View, CA 94040 Phone: 408-717-0022 Fax: 650-940-7144 www.silironvallPv(hjrkrarP nrn Silicon Valley Duck Race where the community comes together SUPPORTING EL CAMINO HOSPITAL LOS GATOS GOLD $5,000 • Recognition over PA at the event • Logo on promotional materials • Logo in newspaper ads and cinema screen ads • Logo on race day t- shirts • Logo on event promotional signage • Listing on 30,000 Adoption Papers • Listing on siliconvalleyduckrace.org website • 15 free ducks to give to employees or customers • 6 tickets to the VIP tent • 4 free parking spaces at the event SILVER $2,500 • Listing in newspaper ads and cinema screen ads • Listing on race day t- shirts • Listing on event promotional signage • Listing on 30,000 Adoption Papers • Listing on siliconvalleyduckrace.org website • 10 free ducks to give to employees or customers • 4 tickets to the VIP tent • 2 free parking spaces at the event BRONZE $1,000 • Listing on race day t -shirt • Listing on event promotional signage • Listing on 30,000 Adoption Papers • Listing on siliconvalleyduckrace.org website • 5 free ducks to give to employees or customers • 2 tickets to the VIP tent • 1 free parking space at the event For more information regarding sponsorship opportunities, please contact Beth Hobbs at svducl<race sponsorships(a)gmail com. El Camino Hospital Foundation 2500 Grant Road I PAR116 Mountain View, CA 94040 Phone: 408 - 717 -0022 Fax: 650 - 940 -7144 www.siliconvallevduckrace.orn Silicon Valley Duck Race where the community comes together SUPPORTING EL CAMINO HOSPITAL LOS GATOS L,��., L e Gl�'�� .r r�r I'? (>_,; r� G' ��G Iii "i'�" -� v:.-.J tl L G `v1 m ENTERTAINMENT $800 • Sponsorship is at children's entertainment area • Includes listing or logo on siliconvalleyduckrace.org website SHUTTLE BUS $700 • Sponsorship includes hanging their banners on a shuttle bus • Includes listing or logo on siliconvalleyduckrace.org website • Two opportunities available JUMP HOUSES $500 • Sponsorship is at the jump houses area • Includes listing or logo on siliconvalleyduckrace.org website • One opportunity available STAGE SPONSOR $500 • Sponsorship is at the stage includes hanging their banner across the stage • Includes listing or logo on siliconvalleyduckrace.org website • One opportunity available GAME BOOTH $250 • Sponsorship includes hanging a banner over a game booth • Includes listing or logo on siliconvalleyduckrace.org website • Sixteen opportunities available FRIENDS of the DUCK RACE $100 • Includes listing or logo on siliconvalleyduckrace.org website • Opportunities unlimited For more information regarding sponsorship opportunities, please contact Beth Hobbs at svduckrace .sponsorshiDsCcj)gmail.com. El Camino Hospital Foundation 2500 Grant Road I PAR116 Mountain View, CA 94040 Phone: 408-717-0022 Fax: 650-940-7144 www.siliconvalleyduckrace.org Linda R. Rodgers Board of Directors t1) El Camino Hospital Foundation THE HOSPITAL OF SILICON VALLEY 21359 Tollgate Road, Saratoga, CA 95070 Office: 408-741-2282 Fax:408- 741 -2283 LindaRodgers @msn.com bmiginc all we can do together Brand Saratoga A progress report on the i Destination Saratoga project with the Saratoga Chamber of Commerce The Strategic Vision Process • Series of three ad hoc "Destination Saratoga" working sessions • Context map • SWOT analysis • Ideation: The "Cover Story" • Identify Saratoga's Key Vision Elements /Brand Assets STRENGTHS • World class winemaking • World class dining • World class arts and culture • Rich history : entire town is a historic landmark • City supportive of business • Architectural /cultural treasures — Montalvo — Hakone — Foothill Club — Mountain Winery Gateway to the Big Basin redwoods Free parking Top educational system • Physical beauty and lovely setting • Serene, relaxed • Highly affluent population • Plethora of parks • Destination hiking • Long-time 'destination" businesses • Independent businesses rather than "usual suspects' retailers • Two beautiful inns I I 1 CHALLENGES Perception that parking is a problem • Village perceived as sleeping, frowsy, boring • Chronically vacant commercial buildings • Perception that village is "dying" SC Mountain wine region focuses on Santa Cruz "side" • Local resident opposition to Village development Not close to freeway Wayfinding signage inconspicuous • Landlords who neglect their buildings • Lack of anchor or traffic - building tenant • Inconsistent look of sidewalks and plantings Aesthetics of commercial facades and signage • Difficulty getting wine tourists up to hillside wineries • Motorcyclists on highway 9 • Not enough variety in businesses THREATS • Continued economic weakness, poor tax revenues End of state redevelopment funds Chronic vacancies Business flight to other towns Anti growth sentiment from some residents OPPORTUNITIES To be the acknowledged gateway to the SC Mountain Winegrowing region — Create "critical mass" of tasting rooms in Village — Easy transportation to hillside wineries from Village — Hwy 9 becomes the "new Hwy 29° — Work with Santa Cruz Mountains Winegrowers Association 2 OPPORTUNITIES • Increase tourism with packages - Dining - Wine touring and tasting - Spa - Concert s - Shopping - Accommodations Destination weddings Dog- friendly tourism OPPORTUNITIES, cont'd • Blight ordinance to reduce chronic vacancies in Village • Fill empty spaces with pop up stores Create new - business incubator with "success mentors" from city and local business • More businesses that cater to young people • Make Saratoga's rich history more visible • Make visitors aware of valet parking New parking structure BUSINESSES NEEDED Campaign to attract new businesses Educational event for commercial real estate brokers Brewpub • Wiinemaking - Ex: Crushpad, Dogpatch wineworks Artisan Baker Indian Restaurant • Cheese /charcuterie - Picnic outfitter • DIY fine /industrial arts studio • Sustainable garden and homesteading store with Gasses — Ex: Flora Grubb, DIG OPPORTUNITIES • Destination Saratoga Public Relations Campaign • Create destination packages • Piggyback on "Visit California" campaign — $55M per year to promote California vacations 'Visit Caltiomia" print ads Saratoga's brand attributes • Authentic, not synthetic • Historic • Epicurean • Artistic • Quintessentially Californian • Active, outdoor, natural • Slow (in a good way) • Healthy, balanced • Handmade • Delightful • Surprising • Beautiful • A haven from stress and reality 4 tM Santa Crr[ Ila M wMalns AVA eM'iM, Yn ew9e M Mar+tl,e llry ereY»„all»+1 My YWy tle1N1"w MI »•E•,M Wuy i•»mfln p»Nlq» MN prhA,�kM1 "»Ndrw�w,n»e,up,»,W wry y..»w +" I,tw. The Village _ Market Next Steps • Create a public relations campaign to launch our new Saratoga tagline, "Discover your passions" • Develop a brand identity (logo) for all businesses to use in their marketing communications • Produce "Discover Your Passions" destination packages to push out through "Discover California" campaign • Produce "Brand Saratoga" event for commercial real estate agents, help recruit new businesses • Explore feasibility of "pop ups" Memorandum TO: Mayor 8s City Council Members FROM: Crystal Morrow, City Clerk DATE: March 7, 2012 SUBJECT: Additional Attachment to Item # 12 on the March 7, 2012 Regular Meeting Agenda Council Members: Please see the additional attachment for Item # 12 on the March 7, 2012 Regular Meeting Agenda included with this memo. Crystal Morrow City Clerk Article 15 -35 - OFF - STREET PARKING AND LOADING FACILITIES 15- 35.030 - Schedule of off - street parking spaces. Off - street parking spaces shall be provided in accordance with the following schedule: Use Spaces Required (a) Single- family dwelling, excluding second dwelling units Two covered spaces within a garage. (b) Second dwelling unit One covered space within a garage, except as otherwise provided in No. 3 Article 15 -56 (c) Multi- family dwellings One covered space within a garage for each dwelling unit, plus one and one -half additional spaces on the site for each dwelling unit; provided, however, for housing developments occupied exclusively by seniors, the required parking shall be one covered space within a garage for each dwelling unit plus one -half additional space on the site for each dwelling unit. (d) Hotels and motels One space for each guestroom or for each two beds, whichever is greater. (e) Bed and breakfast establishments One space for each bedroom to be rented, in addition to the spaces required for the single - family dwelling. (f) Schools and day care facilities One space for each employee, including teachers and administrators, plus such additional spaces as determined by the Planning Commission to be adequate for student and visitor parking. (g) Community facilities and institutional facilities not otherwise One space for each employee and such additional number of spaces as described in this Section may be prescribed by the Planning Commission. (h) Places of public assembly, including religious institutions, theatres, One space for each four seats or one space for each forty square feet of lodge halls, auditoriums and mortuaries floor area usable for seating if seats are not fixed, plus one space for each two employees. (i) Clubs, including country clubs, recreation clubs, swimming clubs and One space for each membership, one space for each employee, and such tennis clubs additional spaces as may be prescribed by the Planning Commission. (j) Nursing homes One space for each three beds, one space for each two doctors providing medical services on a regular basis, and one space for each two employees. (k) Professional and administrative offices One space for each two hundred square feet of floor area. (1) Medical offices and clinics One space for each two hundred square feet of floor area. (m) Intensive retail establishments One space for each two hundred square feet of floor area. (n) Extensive retail establishments One space for each five hundred square feet of floor area. (o) Service establishments and financial institutions One space for each two hundred square feet of floor area. (p) Restaurants One space for each seventy-five square feet of floor area. In addition, if the restaurant has outdoor dining, one space for each seventy-five square feet of outdoor dining area shall also be provided. (q) Warehouses, storage buildings and storage facilities combined with One space for each one thousand square feet of floor area. commercial uses (r) Commercial uses conducted primarily outside of buildings, public One space for each employee, and such additional spaces as may be buildings and grounds other than offices, and public utility structures and prescribed by the Planning Commission. facilities (Amended by Ord. 245 § 2 (Ad. A) (part). 2006) 15- 35.035 - Parking ratios for off - street parking and loading facilities. (a) Where a site is located within and constitutes a part of a City parking district, the off - street parking requirement for each district shall be as follows, regardless of the particular category of use or uses occupying the site: District Space Required No. 1 One space for each 473.5 square feet of floor area. No. 2 One space for each 380 square feet of floor area. No. 3 One space for each 350 square feet of floor area, plus any additional square footage allowed on the site as a result of the acquisition of development rights created by the City upon formation of Parking District No. 3. No. 4 One space for each 380 square feet of floor area. (b) For the purpose of determining the required number of parking spaces for a development located within a City parking district, the term "floor area" shall not include enclosed or covered areas used for off - street parking or loading, or interior courts of a building not occupied by a use for which off - street parking is required; but such floor area shall include any exterior balcony used as the sole means of access to a business establishment and any basement, or portion thereof, occupied by a use for which off - street parking is required. If a fractional number is obtained, one parking space shall be provided for a fraction of one - half or more, and no parking space shall be required for a fraction of less than one -half. http: / /Ilbrary.municode.com/HTML /16616 /level /CH 15ZORE_ART 15- 35OREPALOFA.ht... 3/6/2012 Parking Districts i v C� 1 sfh � 0 � l� 1 0) 0 w m L Ti 3 � �( <0 i r v j Legend Parking District No. 1 - 119 spaces Q parking District No. 2 - 65 space 0 Parking District No. 3 - 206 spaces Paing District No. 4.,,60 spaces ;Usiln,essed using Parking Distri t NOX1 Businessed using Parking District o. \2 r Businessed using Parking District No.. BUsi essed using Parking District:No 4 Santa Clara County Child Pornography Talking Points Child Pornography: Child pornography refers to images or films (also known as child abuse images and video) depicting sexually explicit activities involving a child. Abuse of the child occurs during the sexual acts which are recorded in the production of child pornography, and several professors of psychology state that memories of the abuse are maintained as long as visual records exist, are accessed, and are "exploited perversely'. The National Center for Missing and Exploited Children (NCMEC) estimated in 2003 that 20% of all pornography traded over the Internet was child pornography, and that since 1997 the number of child pornography images available on the Internet had increased by 1500 %. Experts say Child pornography is among the fastest growing criminal segments on the Internet. In 2007, the British -based Internet Watch Foundation reported that child pornography on the Internet is becoming more brutal and graphic, and the number of images depicting violent abuse has risen fourfold since 2003. About 80 percent of the children in the abusive images are female, and 91 percent appear to be children under the age of 12. Regarding internet proliferation, the U.S. Department of Justice states that "At any one time there are estimated to be more than one million pornographic images of children on the Internet, with 200 new images posted daily." They also note that a single offender arrested in the U.K. possessed 450,000 child pornography images, and that a single child pornography site received a million hits in a month. Further, much of the trade in child pornography takes place at hidden levels of the Internet, and that it has been estimated that there are between 50,000 and 100,000 pedophiles involved in organized pornography rings around the world, with one third of these operating from the United States. Relationship between child pornography and child sexual abuse: There have been several studies on this subject, with some conflicting results. Studies by the Mayo Clinic and the American Federal Bureau of Prisons did studies on males convicted of possession of child pornography. They reported: "Between 76% and 85% of individuals who were arrested.for internet pornography had molested a child. The Mayo Clinic study notes that it is difficult to know how many people progress from computerized child pornography to physical acts against children." Research from the New York Times: "At least some men convicted of sexual abuse say that child pornography from the Internet fueled their urges. In a recent interview, one child sex offender serving a 14 -year sentence in a Canadian federal prison said that looking at images online certainly gave him no release from his desires - exactly the opposite: 'Because there is no way I can look at a picture of a child on a video screen and not get turned on by that and want to do something about it.' he said." National District Attorneys Association of America: "in light of the documented link between individuals who view child pornography and individuals who actually molest children, each child pornography case should be viewed as a red flag to the possibility of actual child molestation." Peer to Peer file sharing: Users use software that connects in to a peer -to -peer network to search for shared files on the computers of other users (i.e. peers) connected to the network. Files of interest can then be downloaded directlyfrom other users on the network. Typically, large files are broken down into smaller chunks, which may be obtained from multiple peers and then reassembled by the downloader. Some 1132113 networks; Gnutella, Emule, Ares, Torrents. Other methods of Sharing: These require undercover operations and the ability to take over someones established account. GigaTribe is a peer -to -peer file sharing network. Originally developed in France, its American version was launched in November 2008. It offers free and paid versions; with the paid version users may restrict access to their encrypted files to a group of trusted friends. Internet Relay Chat (IRC) is a protocol for real -time Internet text messaging (chat) or synchronous conferencing.[1] It is mainly designed for group communication in discussion forums, called channe/s,[2] but also allows one -to -one communication via private message[3] as well as chat and data transfer,[4] including file sharing.[5] Silicon Valley Internet Crimes Against Children (SVICAC) Task - Force: The Silicon Valley Internet Crimes Against Children (SVICAC) Task Force was established in March of 2003. The SVICAC has an eleven county responsibility including: Napa, Sonoma, Marin, Contra Costa, Alameda, San Francisco, San Mateo, Santa Clara, Santa Cruz, Monterey and San Benito. It is responsible for investigating cases of web - facilitated child pornography and cases of child sexual exploitation or abuse that results from contact over the Internet or other computer services. The Task Force works cooperatively with the local F.B.I., I.C.E., and the U.S. Postal Inspection Service. In 2011 we executed 130 search warrants on ISP's,135 residential search warrants, and arrested 89 people. We also conducted 1154 forensic computer exams. Most of which were in Santa Clara County. We develop targets using a wide array of tools. The majority of the targets we find sharing child pornography using peer to peer file sharing networks, very similar to Napster from the late 90's. There is no criminal profile for persons who download and or share child pornography. We have arrested: school teachers, Ph.D's, computer programmers with multiple Masters degrees, construction workers, retirees, federal law enforcement agents, youth pastors, a Santa Clara County employee. We arrested one individual who was in the process of adopting 2 under - privileged children from Texas, and a young Marine who was going to leave on his honeymoon in 4 days. One of the teachers we arrested was voted 2009 teacher of the year in his school district, and another man who was voted man of the year in his community. The majority of individuals we arrest have no criminal records, people you would never suspect, people who have contact with our children. One of the most disturbing trend we've seen is the increase in the amount of what we call the hands -on offenders we are finding. That is a person who has sexually assaulted a child and it has gone unreported. In the last year we have arrested at least 7 hands -on offenders. In some cases we have located over 4 previously unknown victims. And the offenders who are the scariest are the ones who know how to hide from us and know how to use technology to stay under our radar. The second disturbing thing is the amount of cases we have sitting on our desks. At the time of writing this, there are 20 search warrants waiting to be served. Unfortunately, an estimated two- thirds of offenders that we can see sharing child pornography are not brought under investigation. The sheer volume of people sharing child pornography in just Santa Clara County alone at any given time is so high we have to triage our cases. We look at who is sharing the most files, who is sharing the files with the youngest victims, and who is sharing files depicting violence. Unfortunately that can only get us so far. With our limited staff there remains a gap between what we can do and what we know is possible. The bottom line: Increased resources and more detectives ultimately means we are able to help more children now who are in real danger and protect more children from becoming victims in the future. Prepared by Deputy Doug Kubik #1892 Santa Clara County Sheriffs Office synopsys 0hampionship SUENCE � E,ys /yF9 F v T V S c Welcome from Gary Robinson, President, Synopsys Outreach Foundation While attending the recent White House Science Fair, President Obama said, "If we invite the team that wins the Super Bowl to the White House, then we need to invite some science fair winners to the White House..." Welcome to the 2012 Synopsys Championship, one of the most highly regarded regional science fairs in California. Some of the best young minds in Silicon Valley are here with us today. Many Synopsys Championship contestants have advanced to the state and international competitions over the years — and in fact, one participated in this year's White House Science Fair. But that's secondary. What's important is that you did the hard work, overcame the inevi- table obstacles in your research, and made it here to compete. We promise you this will be an experience you'll remember and treasure for years to come. In addition to annually supporting more than 130,000 students and 4,800 teachers developing science projects at nearly 600 schools across California and Oregon, the nonprofit Synopsys Outreach Foundation considers it a great honor to have served as the major sponsor of The Synopsys Championship for more than a decade. This event, run mostly by volunteers, sets a standard for other science fairs across the state and country. A science fair is one of life's more memorable experiences. We hope you will enjoy the day. Our brightest star from the 2011 Championship is Angela Zhang from Monto Vista High School who went on a winning streak starting with the Grand Prize in Biological Sciences at the Championship for developing a nanotechnology procedure to eradicate cancer stem cells, followed by a First Place at the Intel ISEF (for the second time) and the $100K Siemens first place award —and then on to be honored at the white House (http: / /Cupertino.patch.com /articles /angela- zhang -gets- noticed -by- white - house)!! Welcome from Moenes Iskarous, Ph.D., President, SCVSEFA On behalf of the Santa Clara Valley Science and Engineering Fair Association and our valued sponsors and supporters, 1 would like to welcome you to the 2012 Synopsys Science and Technology Championship. I also welcome the judges who volunteer their time and offer their experience to drive the success of the Championship. I would like to personally thank every volunteer who worked tirelessly year -round in preparation for the Championship. Finally, I would like to offer my thanks and appreciation to the Synopsys Outreach Foundation and all our sponsors who continue their support through generous donations. The Board of Directors of the Santa Clara Valley Science and Engineering Fair Association would espe- cially like to congratulate Synopsys Inc. on its 25`h anniversary and to offer our appreciation for its continuing support to the Championship. There are many students who are new to the Championship, and there is a significant number of returning students who decided to rejoin us this year as well. Again this year, a group of middle and high school students will present their projects aiming to achieve high recognition and the chance to compete at the State or International levels. Our stellar example from last year's Championship, Angela Zhang from Monta Vista High School, won a grand prize, and went on to being honored by President Barack Obama in the second annual White House Science Fair. The growing record of participation and winning at State and International levels underscores the steady improvement in judging and project quality. All participants should feel very proud for taking on the challenge of developing their projects and the courage to discuss them with judges who are ex- perts in their judging fields. It is our goal to make this experience memorable and fruitful for our young scientists. All of you who are competing this year are ambassadors of your schools, teachers, mentors, and families. We hope you will consider the Championship as a celebration of your achievements as young scientists; please enjoy it and learn from it. OUR MISSIOA IS TO AWAKEA MORE STUDEATS TO THE WOADERS AAD POWER OF SCIEACE AAD EAGIAEERHIG Synopsys Championship Projects Rock CSSF Again Our Synopsys Championship proj- ects once again rocked the 2011 California State Science Fair (CSSF). We showcased a record 66 invited projects and took home 36 category awards and 4 special awards. But the recogni- tion didn't stop there: Steven Wang brought home the $5,000 award for the Junior Divi- sion Project of the Year and both Linda Xu and Raymond Yu won all- expenses -paid trips to the In- tel Internation- al Science and Engineering Fair (Intel ISEF). It was quite a rewarding trip Steven Wang for everyone! Preparation for such a large, out- of -town event takes a lot of planning and coordination. Due to the high number of invited projects, the board sponsored a first annual meeting at the Santa Clara County Office of Education to inform parents and students about CSSF operations. The meeting was well attended and lots of questions were answered. When travel day arrived, the CSSF delegation did our annual swamping of an LAX flight, completely filled a huge bus, and carefully setup our projects for the competition. The rest of Monday was filled with a fascinating keynote speech, scrumptious dinner at Quiznos or Chipotle, and the traditional boisterous 70 evening informational meeting. so After the Tuesday judging was complete, we took our annual 50 water fountain photo and chilled while waiting for the awards ao ceremony. Many smiles later, 30 the Junior Division awards were completed and those students 20 went home with their special 10 orange- tagged luggage on an early flight. The Senior Division o awards ceremony followed, and they caught the late night flight back to San Jose. Superb coordination by Craig Laughton and Ruthie Waters ensured that both days flowed smoothly and according to plan. All students returned to their correct homes and were able to attend Wednesday classes. It was another whirlwind trip, but so very rewarding. Congrats to all our Synopsys Champions!! —13 4'U Cei KAw a*iam ii CALIFORNIA STATE SCIENCE FAIR N N N N N N N b N Your Science Fair Needs Your Support More than Ever! The Santa Clara Valley Science and Engineering Fair Association is a public 501(c)(3) charitable nonprofit corporation under California State law. All donations are fully tax deductible by the donor. We must file tax forms to prove to the IRS, FTB, and the CA Attorney General's Registry of Charitable Trusts that we are supported by what is termed "broad public support" to maintain our nonprofit status each year This means we need many donors though amounts from each can be modest. U.S. companies need employees with science and engineering backgrounds, and more young Americans need to be inspired to pursue those fields if we are to be competitive in an international marketplace. The Synopsys Championship gives students a venue for exploring and experimenting with science, as well as the motivation, encouragement and support to do so. In addition, we provide assistance for teachers who want to encourage their students to pursue science, math, and technology studies. With the current economy, we are even more in need of donors to support our operation. If you agree with our mission, "To Awaken More Student to the Wonders and Power of Science and Engineering," please consider a contribution to SCVSEFA, PO Box 307, Los Altos, CA 94023 -0307, Attn: Pat Castro, Treasurer. If you have questions, contact Pat at pcastro35(d)gmail.com. www.science- fair.org Intel International Science and Engineering Fair 2011 0 ur trip to ISEF 2011 in Los Angeles was fabulous We managed to fit in the Getty Museum, the Grammy Museum, the La Brea Tar Pits, Universal Studios (how they blow up cars), ESPN Zone (eight REALLY BIG TV screens on a two -story wall), and the Santa Monica Pier (did you know it is the end of Route 66 —right into the ocean ?)! And ... we were actually there for an International Science Fair that included an entire day of judging, plus prepara- tion and celebrating the 10 special awards, 5 medals and full scholarship to Drexel that we brought home! Once we managed to get our rent- ed vans and reserved hotel rooms, the students, many of whom had already had the Intel International Science and Engineering Fair experience, made an easy trip to L.A. for the chaperones. After settling in on Saturday, we visited the Getty Art Museum —a spectacular site and a chance to see Van Gogh's "Irises" up close. In the morning, we were up early to start with board set up and SRC check -in. The students got to know each other better by presenting their projects to our group. In the after- noon, we had a short time to visit the PERCENT of PROJECTS AWARDED at ISEF 90 80 70 60 2006(9) 2007(g) 2008(9) 2009(9) 2010(15( 2011(10) Grammy Museum located in the L.A. Live complex where we were staying. Sunday evening was the pin exchange, and our group came back with an in- ternational array. Monday we listened to a "presentation on presenting" and then went off to do more on our own. Monday evening we were greeted with the Opening Ceremony. Tuesday was a day of problem solving and —since we were trouble free —we were off to the La Brea Tar Pits. Before there were moguls and Monicas in L.A., there were mammoths, and many of them met their demise trapped in black pools of oil. They were in turn preyed upon by saber tooth cats (our state fossil) and these and many more creatures —and even a couple of humans —were pre- served in the tar. A new special event in 2011 hosted by Intel was a gathering of all the California contestants who were given "Team California" tie -dye shirts. Tuesday evening we were also treated to a visit to many of the L.A. Live venues, including ESPN Zone. Wednesday was a full day of judging, after which the contestants are always happy to change out of their business attire and head to the celebration —this year at Universal Studios. Thursday morning Projects Receiving Category ands the students dressed Prp;eRS Receivl "gripe "a' A. up again to share Projects receiving awards of any their discoveries with kin thousands of school children and the general public. That evening we managed (total g projects entered In to get out to the parentheses) www.science- fair.org Santa Monica Pier for dinner, fighting classic L.A. traffic on the way back to the awards ceremony, where our students collected 10 Special Awards, including a full scholarship to Drexel University. Friday's ceremony was equally rewarding with students from the Synopsys Championship bringing home 5 medals! FINALIST EXHIBITS A highlight for the students was meeting Nobel Laureate and Harvard Professor, Dudley Herschbach. He is a graduate of Campbell High School, class of '55. It was also extremely rewarding to receive news from a graduate of our county science fair program, Terik Daly, an Oak Grove HS grad, who won a 1st place at ISEF in 2006. Terik has mentored several students in Utah, where he is a university undergrad. One of the students he mentored last year won a first place and a trip to the European Union Science Fair. We could not claim the winner, but we were proud to see that the work of SCVSEFA is continuing successfully through a former ISEF winner from Santa Clara County. —}f e.icU/Black .% s0 A. 40 A 30 ki 20 10 " 2006(9) 2007(g) 2008(9) 2009(9) 2010(15( 2011(10) Grammy Museum located in the L.A. Live complex where we were staying. Sunday evening was the pin exchange, and our group came back with an in- ternational array. Monday we listened to a "presentation on presenting" and then went off to do more on our own. Monday evening we were greeted with the Opening Ceremony. Tuesday was a day of problem solving and —since we were trouble free —we were off to the La Brea Tar Pits. Before there were moguls and Monicas in L.A., there were mammoths, and many of them met their demise trapped in black pools of oil. They were in turn preyed upon by saber tooth cats (our state fossil) and these and many more creatures —and even a couple of humans —were pre- served in the tar. A new special event in 2011 hosted by Intel was a gathering of all the California contestants who were given "Team California" tie -dye shirts. Tuesday evening we were also treated to a visit to many of the L.A. Live venues, including ESPN Zone. Wednesday was a full day of judging, after which the contestants are always happy to change out of their business attire and head to the celebration —this year at Universal Studios. Thursday morning Projects Receiving Category ands the students dressed Prp;eRS Receivl "gripe "a' A. up again to share Projects receiving awards of any their discoveries with kin thousands of school children and the general public. That evening we managed (total g projects entered In to get out to the parentheses) www.science- fair.org Santa Monica Pier for dinner, fighting classic L.A. traffic on the way back to the awards ceremony, where our students collected 10 Special Awards, including a full scholarship to Drexel University. Friday's ceremony was equally rewarding with students from the Synopsys Championship bringing home 5 medals! FINALIST EXHIBITS A highlight for the students was meeting Nobel Laureate and Harvard Professor, Dudley Herschbach. He is a graduate of Campbell High School, class of '55. It was also extremely rewarding to receive news from a graduate of our county science fair program, Terik Daly, an Oak Grove HS grad, who won a 1st place at ISEF in 2006. Terik has mentored several students in Utah, where he is a university undergrad. One of the students he mentored last year won a first place and a trip to the European Union Science Fair. We could not claim the winner, but we were proud to see that the work of SCVSEFA is continuing successfully through a former ISEF winner from Santa Clara County. —}f e.icU/Black 2012 Championship winners will be posted on our website (www.science- fair.org) on March 17 Angela Zhang writes: My parents cite my incessant "why" ques- tions as the reason why childhood road trips —my prime venue to inquire about the color of the sky or how radi- os worked —were rare. I cite that same incessant "why" as the reason why Bill Nye the Science Guy ran nonstop on my TV and why I traded in all of my Pokemon cards for a Mythbusters poster. That same knee -jerk curiosity and love for science led me to seek out an internship at a local university at the age of 14. It was that same determina- tion mingled with an ounce of naivete that led me to believe that the profes- sor's "No! You are only 14. You know nothing" was not a definitive "no," but a "yes" in disguise. However, amidst pipetting chemicals, centrifuging test tubes, and purifying batches of nano - particles, I wondered about high school kids my age who were embarking on the same path. I had been working with post docs and graduate students, but I wanted to meet people my age and ask them how they were coping �;arj JJL: i The Winners' Circle The annual SCVSEFA Winners' Circle Event is held at the Santa Clara County Office of Education in October. It is our way to thank and congratulate those students who have represented us so well at the State and International science fairs —and a chance for us to meet and greet their parents and hear the participants' inspiring stories. with that failed western blot and if they also enthusiastically nodded at their professor's every word when, in actuality, they were lost. I was seeking a scientific community to complement the fast flying world of research. The Synopsys Championship was my haven. Nobody forgets their first Synopsys Championship— waiting ner- vously in the mile long line to scramble into that expanse and be overwhelmed by the seemingly never - ending rows of projects. To walk along the halls and have that one project title catch your eye was one of the highlights of the Championship. My science fair experi- ence came to be defined by listening to my peers ooze about their unique algorithm or protein and secretly hop- ing that an ingenious question would make their eyes light up. Their passion was contagious, their curiosity effer- vescent. And within the excitement, I have found friends who never cease to humble and inspire me. And though judges made me sweat (and some took pleasure in doing so!), some of my fondest memories were that 15- minute block of time when all that mattered was the project that I had spent afternoons and weekends developing. I was eager to answer the questions that I wanted to be asked and thrilled when challenged to consider my project from a different point of view. What I had feared would be the demise of me —flaws in my project — soon became the genesis of another ex- periment or even another project after conversing with the judges. Though Bill Nye may have piqued my interest in science, and the scien- tists I work with may have sustained it, the people and experiences from the Synopsys Championship cemented a place for science in my heart. I thank the Santa Clara Valley Science and Engineering Fair Association from the bottom of my heart for providing me with a breeding ground for inspiration, friendship, and intellectual exchange. To the competitors, I envy you for the people you will meet and the experi- ences you will have, and I urge you to cherish them whole - heartedly. =7yI:R�T7�7 :, X pa 16 Local City Councils Honor Students Representing Santa Clara County Schools at the State and International Science Fairs Twenty -five students were honored by their respective local city councils for representing Santa Clara County schools at the State and International Science Fair level. These included Chung Jui Yu, Stacey Huang, Weishuang L. Xu, and Brian Do (pictured L -R) photographed with SCVSEFA Board Members, plus Johnny Ho and Linda Xu (not pictured) from San Jose; Shashank Dholakia, Shishir Dholakia, and Tanay Tandon from Santa Clara /Sunnyvale; Natalie Ng and Angela Zhang plus Shubha Raghvendra (not pictured) from Cupertino; and Andrew Liu and Amy Shen from Palo Alto /Los Altos. What's new? The SCVSEFA Board is now a member of the Silicon Valley Engineering Council (www.svec. com), an alliance for engineering and technical leaders in Silicon Valley. This group comprises member organiza- tions, local colleges and universities, affiliate engineering societies, agen- cies, events, festivals, and firms all with leaders in a host of disciplines www.science - fair.org such as nanotechnology, civil, chemical, materials, and computer engineering, aerospace, and optics. SCVSEFA's membership in SVEC will assist us in better serving our students and educational community. (Con't.) Both SVEC and SCVSEFA are committed to keeping our Santa Clara County students in the forefront of science, technology, and engineer- ing. SVEC sponsors and promotes engineering educational activities, programs, and outreach; and some of our esteemed judges —Grand Prize, Category and Special —are volunteers from this organization. Every year, SVEC itself gives out $1000 student awards for qualified high school students, while its member societ- ies determine their own criteria and give out hundreds of dollars worth of special awards to our participants. The Winningest Teachers Beneficial relationships are forged between the students and the indus- tries that interest them. The Synopsys Championship provides SVEC with a glimpse of the brightest and most talented young scientists in Santa Clara County. —vee n a.Jad w Horace Lucich Awards for Outstanding High School Teachers in 2011 went to Anuradha Sarkar (Leland), Amanda Alonzo (Lynbrook), Robert Kucer (Saratoga), and Chris Spenner (Harker). Anuradha Sarkar Amanda Alonzo Robert Kucer Chris Spenner Belinda Schmahl Neha Makhijani Kristen Morgensen Mfiddle School teachers winning Lucich he "Most Promising TNew Awards were Belinda Schmahl of Teacher" for 2011 a Schmahl Science workshop and Neha was Kristen Morgensen of Makhijani, Stratford Middle School. Stratford Middle School. New Mentor - Mentee Program to Benefit Your Science Research Did you ever feel like this... "What questions will the judges ask me ?" "What might be some possible ways to increase the quality of my project? " What might be some challenges or problems that I might encounter with my project ?" The answer is our Mentor - Mentee program! The goal of the mentor - mentee program is to provide an opportunity for our students to work with experts so that they can improve the quality, and hence, the success of their science projects. In this program, students will select scientist or engineer mentors and interact with them online to seek guidance for their science research. We have been fortunate enough to have about forty dedicated mentors who have agreed to lend not only their expertise, but also their time and support to our students. The program, which began as a pilot in 2011, has attracted some middle and high school students who have gained a wealth of experience interacting with our expert mentors. We at SCVSEFA look forward to continuing this mentorship program to provide a wonderful opportunity to positively impact the outcome of our students' science research. — Kavalutjaya,_h�a.w, MD Volunteers Return Year After Year Tt agchedrand student name badges nrdicat s Volunteers are always needed, always appreciated... they how many years the wearer has participated in make it possible for students' dreams to come true. the Synopsys Championship. 2011 Volunteers returning for 2012 65 (out of a total of 79) Scientific Review Committee Volunteers 17 Staff and Board Members volunteering at the Championship 25 Volunteers make it happen for our students. You can join our volunteer corps when they return next year: click on "VOLUNTEERS" at www.science-fair.org A Salute to Our Most Dedicated Teachers Approximately 60 percent of our teachers return to the Synopsys Championship each year, many teachers returning year after year with their best students. Shagufta Akhtar of Granada Islamic School, Narquiz Cervantes of Silver Creek High School, Debra Dimas of Santa Teresa High School, Gail Inlow of Redwood Middle School, Jim Marxmiller of Mountain View Academy, and Lisa Wicht of Saint Joseph of Cupertino Elementary School all have inspired students to compete in this fair for more than ten years. www.science - fair.org "And that's why when 1 took office, I called for an all - hands -on -deck approach to science, math, technology and engineering. Let's train more teachers. Let's get more kids studying these subjects. Let's make sure these fields get the respect and attention that they deserve." — earack Obama One Teacher's Perspective: "Our New (sort of) Advanced Science Research Class at Los Gatos High School," by Cathy Messenger My path to becoming the teacher of the most recent incarnation of Advanced Science Research at Los Gatos High is certainly an indirect one. Teaching is my second career, as I spent about ten years doing research and development work in public and private settings. After a career interruption to stay home with my young children, I was visiting schools during my teaching credential program and visited Los Gatos High. During my visit Vicki Wendell introduced me to students who were enrolled in the Advanced Science Research class and preparing to compete in the Synopsys Championship. Vicki invited me to help one girl who was struggling to choose her topic, and I was delighted to be able to help her hone in on an idea that was both appealing to her and practical to carry out in a high school setting. After this experience, I was intrigued to see that, as a high school teacher, I could do some of the same type of work with young people as I had done in my first career as an R & D scientist. When I returned to Los Gatos High as a new teacher, I was disappointed to learn that the tunding for the class that Vicki taught had been cut. So, for my first six years at Los Gatos High, I only occasionally advised students on their projects as I taught biology and chemistry. Last winter, my colleague, Alex Shultz, suggested we apply to the Bechtel Foundation for funding to restart the class. The funding was received, and this past fall, 19 students came to the first class meeting. It was my ideal teaching assignment: working with interested and motivated young scientists and mentoring them as they learn the joys and the more - than - occasional frustrations of carrying out original research. I tried not to think about the fact that I had 18 different projects from physics, biology, chemistry and engineering to mentor! We started the semester looking for ideas, participating in a journal club, and listening to guest speakers. First and foremost, I wanted the students to be passionate about their research interest. During this time, the students definitely enjoyed themselves as they dreamed big, and narrowed their iueas uown to sometmng inat couiu be accomplished in a high school lab. We lost two students at the six -week grading period —they realized they didn't quite have the passion or the commitment to develop their own ideas. Selfishly, I breathed a small sigh of relief that I was down to a mere 16 projects and started to focus on getting these young scientists further down the road to the Championship. One big miscalculation on my part: the pre - approval deadline for most of the projects was in November —just a few days after the six -week deadline I had naively set for students to commit to an idea. We all learned that it is very difficult to fill out an application for a science fair when you haven't been able to do any experiments! We made it through —with much assistance from Dr. Ann Burrell —and are busy collecting data as I write this article. These young scientists are truly experiencing the ups and downs of original research and in a mere 26 days or 8 class meetings (counting down!), 16 projects from Los Gatos High School will be checked into the Synopsys Championship and ready for judging. ...and 28,000 Perspectives on Teachers StudentsFirst, a grassroots movement working to make sure every child in America has a great teacher and attends a great school, came up with a cool contest: They asked their members to submit an essay on what it means to be a great teacher — but to do so using just six words. They got over 28,000 amazing six -word essays (check out www.studentsfirst.org.) Ignite curiosity. All intrTy ladders students climb. em er er you believed, Fuel dreams. students raised I succeeded. their hand. Panting t e fifty years later. seed o I can. Se ess y dedicate Thirty years ago, Carole Kalcic's sons were excited about entering to some else's success. he Santa Clara Valley Science and Engineering Fair. As young boys, they were exploring their interests and looking toward where their futures might go. Carole thought this was a great idea and offered to help at the Fair. In so doing, she found herself a long time "job" with our organization, contributing in hundreds of ways over the years. As tasks needed to be done, Carole found her name on many of them. As our Fair Manager, Carole has been responsible for: 1) printing our newsletters, Awards Ceremony programs, judges' documents, and floor layouts; 2) ordering ribbons, awards, and plaques; 3) organizing volunteers at the fair and managing the infor- mation desk; 4) ordering t- shirts and selling them at the fair; 5) ordering food for volunteers at the fair and for board meetings- -and in many ways being the "home room mother" for our Board. We hope Carole will continue to work with us for many more years, and we want to recognize her 30th anniversary with us. Thank you, Carole Kalcic! www.science - fair.org Special Awards, Sponsors Al Foster Award American Association for Laboratory Animal Science, Northern California Branch American Chemical Society, Santa Clara Valley Local Section American Institute of Aeronautics and Astronautics (AIAA) Intelligent Systems Award American Meteorological Society American Psychological Association American Society of Civil Engineers American Society of Heating, Refrigeration and Air Conditioning Engineers American Vacuum Society, Northern CA Chapter Apatite to Zircon, Inc. Award ASM International, A Society for Materials, Santa Clara Valley Chapter Association for Women Geoscientists, San Francisco Bay Area Chapter Association for Women in Science, Palo Alto Chapter California Association of Professional Scientists California Society for Biomedical Research - Ron Orta Excellence in Biomedical Research Award Common Ground Organic Garden Supply & Education Center Davitily Award Dr. Paul X. Callahan in memorium- A Top Biological HS project Fair Manager's Graphic Design Award Genencor Biotechnology Awards Hegland Award Hewlett- Packard Laboratories I- SWEEEP Inez M. Lechner Award Institute of Electrical and Electronic Engineers Intel Excellence in Computer Science Award Labcoat Award for Lab Bench Finesse Medlmmune Monterey Bay Aquarium Morgan Lewis Mu Alpha Theta NASA Ames Research Center National Oceanic and Atmospheric Administration National Society of Professional Engineers Northern California Institute of Food Technologists (NCIFT) Pauchon Foundation Award Promethium Chapter of Iota Sigma Pi Rambus Resource Area for Teaching (RAFT) Teacher Award Ricoh Corporation SAMPE - Society for the Advancement of Material and Process Engineering San Jose State University College of Engineering An Old and a New Legacy for the Science Fair San Jose State University Student Affiliates of the American Chemical Society Santa Clara County Biotech Education Partnership (SCCBEP) Santa Clara County Integrated Waste Management Program Santa Clara Valley Science & Engineering Fair Assn - Board of Directors Awards - High School Santa Clara Valley Science & Engineering Fair Assn - Board of Directors Awards - Middle School Schonert Award Society for In Vitro Biology Society of Vacuum Coaters (SVC) Society of Women Engineers Stockholm Junior Water Prize System Safety Society The ROD Women in Science Award The Synopsys Outreach Foundation n +1 Prize The Tech Museum The Tech Summer Camps Trimble Navigation, Ltd. United States Army United States Coast Guard Auxiliary United States Metric Association United States Navy and Marine Corps Varian Medical Systems Whitney Education Foundation Wireless Communications Alliance Yale Science and Engineering Association Donna Whitney wrote us: "My husband, Thomas Whitney, passed away in 1986 at age 47. He had a PhD in Electrical Engineering from Iowa State University and an MBA from Stanford. He had worked at HP and was the Engineering Manager for the HP 35 scientific calculator. (This was the scientific calculator that essentially made the slide rule obsolete.) After leaving HP he went to Apple Computer in 1978 as Engineering Manager. "In 1981, the Thomas and Donna Whitney Education Foundation was founded to support public schools. Proposition 13 had passed in the state of California and the public schools were suddenly without state funding to which they were accustomed. We were both raised with a public school education that was superb, and we did not want to see California schools decline as they had in some states in the nation. "After Tom died, some of his engineering colleagues and friends donated money for a fund to support the Santa Clara Valley Science Fair. The memorial fund was set up through the Foundation and has been administered there for the past 25 years. It was decided to support the Science Departments of the schools that produce award - winning students. The award chosen was the Grand Prize of the Biological and Physical Science projects. Since inception, we have added the East Side Union High School District award also. At present, $1,250 is given to the Science Department of each award - winning school and student; $1,000 stays with the Science Department and $250 is given by the school to the winning student. The Science Department reports back to the Foundation how they used the grant money." nez Lechner, passed away on January 26, 2011, five days short of her 95th birthday. She loved children and wanted to instill in them the need for a good education. With this in mind, her lawyers have informed us that Inez named the Santa Clara Valley Science and Engineering Fair Association as one of the recipients of her estate. Her bequest has been estab- lished as the Inez M. Lechner Trust to support SCVSEFA operations and provide for four annual Special Awards of $100 each. www.science - fair.org Major Sponsors ($75,000 or more annually) Synopsys Silicon Valley Science and Technology Outreach Foundation California's Great America* Benefactors ($10,000- $74,999 annually) Intel Foundation Medlmmune Patrons ($2,500- $9,999 annually) Applied Materials Foundation Broadcom Foundation Peter & Pat Castro Cisco Foundation Cisco Volunteer Program Intel Volunteer Program Inez M. Lechner Trust Morgan Lewis Rambus Foundation Sponsors ($1,000 - $2,499 annually) Rose Mary Brodbeck Peter & Carrie Castro interra systems ( Veena & Sunil Jain) Carole M. Kalcic John & Natalie Kunkel Trimble Navigation Ltd. Betty and Jon Trumbla Contributors (up to $999 annually) Frances Acciardi & John L. Leising Alpine Awards* Gladys H. Anenson M. Lynn Brewer Vanessa & Ron Burbach Patsy Callahan for Paul X. Callahan PhD. (In Memoriam) Central Cash and Carry* Kuo Liang & Yun Hwa Chiang City of San Jose Councilmember Nancy Pyle, District 10 Genencor, A Danisco Division Cathy Gildea & Ann McDowell Marilyn Gildea Hanson Construction* Hilde A. Harris Chung -Ho & Su -Jan Huang Moenes Iskarous & Nevine Elmasry Veena & Sunil Jain Julie & Ben Karni Bruce & Jo Kawanami Vinish Lall Susan & Arthur Lange Ida & Craig Larsen Craig Laughton & Ruthie Waters Nancy Lem Lynn & Kathy Liebschutz Jordan & Esther Makower Martha Maris NetApp* David & Sally Orr Pine Press* SAP Matching funds Lynn Shannon Slavic Anglo American School Ruth Sloan John & Ann Turner Olga Wholey Forrest & Dorothy Williams Sandi & Steve Yellenberg * gifts in kind We gratefully acknowledge those who have made gifts in support of the Synopsys Championship in 2012, and we would like to thank those companies who support science education by allowing their employees to take time away from work to judge and volunteer at the Championship. Again we extend special thanks to Hassan Lashgari and his staff at Pine Press Inc., who have worked tirelessly year after year since 1990 to help the SCVSEFA Board meet its publishing deadlines. We also extend our sincere appreciation to Alpine Awards and Mary Calhoun, Branch Manager in Sunnyvale, who since 1988 have produced our ribbons and plaques with extreme attention to detail. We also thank the participants, their parents, teachers, mentors, schools, and the Synopsys Championship's major spon- sors, The Synopsys Outreach Foundation, and California's Great America, all of whom make the Synopsys Silicon Valley Science and Technology Championship an excep- tional event! R ambusfl Your license to speed' And once aaain we would like to thank the Rambus Foundation for their very generous donation for the printing of this newsletter. SCVSEFA Board Officers: Moenes Iskarous, Ph.D., President Forrest Williams, President Elect Pat Castro, Treasurer Vanessa Burbach, Secretary SCVSEFA Current Members Ann Burrell, Ph.D. Heidi Strahm Black Veena Jain Kavitha Jayachandran, MD Bruce Kawanami Vinish Lall www.science- fair.org Susan Lange Lynn Liebschutz Sandra Meditch Ajay Navaratna Larke Reeber Lynn Shannon, DVM Lydia So John Turner Kerry Veenstra Steven Wang Forrest Williams Sandi Yellenberg SCVSEFA NASA Liaisons Thomas Clausen Karen Gundy - Burlet, Ph.D. SCVSEFA Associate Members John Bigler Bob Billner Arlene Brown Greg Brown Frank Crosby Vicki Doyle -Jones Kathy Gannon Julie Karni Francis Lee Gerald Lopatin Susan Oldham -Fritts Isabelle Stone SRC Committee Ann Burrell, Ph.D. Heidi Strahm Black Ruth Gordon Jenny Kiratli, Ph.D Katy Korsmeyer, Ph.D. Francis Lee, M.S. Jennifer Lee, Ph.D. Lynn Liebschutz Prema Rao, Ph.D. Lynn Shannon, DVM Sruba Seshadri Lew Smith Mallika Srinivasan, Ph.D. Ruthie Waters, M.S. Maureen West, M.A Jenny Wu, Ph.D. Sandi Yellenberg SCVSEFA Staff Carole Kalcic, Fair Manager Rose Mary Brodbeck, Volunteer Coordinator Craig Laughton, Coordinator Each year, the cost of sending our stu- dents from our regional fair to the state and international fairs increases. We need to expand our contributors' base. If you or your employer are looking for a worthy cause to support, please consider helping to fund Silicon Valley's premier science program. For more information please see our website: www.science- fair.org ok SA�gT AGENDA ° SPECIAL MEETING SARATOGA CITY COUNCIL. FEBRUARY 29, 2012 1956, " \LIF0 SPECIAL. MEETING - 5:30 P.M. ADMINISTRATIVE CONFERENCE ROOM, 13777 FRUITVALE AVENUE. CALL MEETING TO ORDER - 5:30 P.M. REPORT OF CITY CLERK ON POSTING OF AGENDA (Pursuant to Gov't. Code 54954.2, the agenda for this meeting was properly posted on February 23, 2-0 12) COMMUNICATIONS FF:OM COMMISSIONS & PUBLIC ORAL COMMUNICATIONS ON NON - AGENDIZED ITEMS Any member of 'the public swill be allowed to address the City Council for up to three (3) minutes on matters not on this agenda. The law generally prohibits the council from discussing or taking action on such items. Ilotivever, the Council may instruct staff, accordingly regarding Oral Communications under Council Direction to Staff. COUNCIL DIRECTION TO STAFF Instruction to Stuff regarding actions on current Oral Communications. 1. Strategic Plan Study Sessioia Recommended Action: Accept report and direct staff accordingly. ADJOURNMENT In accordance with the Ralph M. Brown Act; copies of the staff reports and other materials provided to the City Council by City staff in connection with this agenda are available at the office of the City Clerk at 13777 Fruitvale Avenue, Saratoga, CA 95070. Note that copies of materials distributed to the City Council concurrently with the posting of the agenda are also available on the City Website at N,v/ww.saratoc-,a.ca_us. Any materials distributed by staff after the posting of the agenda are made available for public review at the office of the City Clerk at the time they are distributed to the City Council. In Compliance ")ith the Americans with Disabilities Act, ifyou need assistance to participate in this meeting, please contact the City Clerk at (=108) 868 -1269. Notification 24 hours prior to the meeting ivill enable the City to make reasonable arrangements to ensure accessibility to this meeting. [28 CFR 35.102- 35.104 ADA, title II] Certificate of Posting ofAgenda: 1, Crystal Morrow, City Clerk for the City of Saratoga, declare that the foregoing agenda for the meeting of the City Council was posted and available for public review on Febr ~uaiy 23, 2012, at the City of Saratoga, 13777 Fruitvale Ave., Saratoga, CA 95070 and on the City's website at wlvir.yarato.go. ca. us. Signed this 23"`r day of February 2012 at Saratoga, California. n��T6�l NJuwtnkj Crystal Morrow City Clerk 2 STRATEGIC PLAN OUTLINE Good Governance: Provide a proactive, responsible, inclusive, and transparent government IA. Responsive'and accountable to'the community 113- Effective City Leadership IC. Organization Performance Manangement - 1D Transparent Government E Civic Engagement. ?F Community Partnerships _ „ Fiscal Stewardship: Ensure fiscal responsibility A Strengthen the City's Health,and Stability IBr. Preserve. Essential Services- (C Effectively manage-revenue streams' Expend anduse fiscal resources re "sponsibly -h 7y ti ti y'. a J IE Main tam fund balance reserves III Public Safety: Provide for a safe and secure community IV Facility & Infrastructure: Maintain the City's facilities and public infrastructure in a safe, sustainable, and cost effective manner A Excellent Street System 1" B Safe, Iwell functioning, andlieautiful roadway Infrastructure (curbs storm drains, sitlewalks, medians, i' hillside retaining Walls' r x 'C Well-maintained, safe parks D Useful and safe trails and open space 1E, ' Clean,, safe; and - pleasant City facilities . F Well- maintained vehicles and equipment ;r iG :Industry improvements to;technology andutihty infrastructure V Community Preservation: Preserve Saratoga's historic small town heritage and quality of life JA. Enhance policies to'maintain the City's:historic`hentage ' jB Enhance standards to mairitain a high quality of life C. Protect Saratogaa's natural beauty _ _ VI Community Enrichment : Foster a culturally enriched and vibrant community A Engaged and vibrant community ". B Enhance and promote quality of 'life m the'communky �C ; Promote health as a community value D:. Cultivate: organizational and leadership po'tential`inrthe community VII Environmental Sustainability: Proactively support environmental sustainability efforts IA . Protect and optimize the City's natural resources a"nd environment through sustainable practises (B Establish and implement comprehensive, long range envi onmental sustainabI ity`goalsand policies , Embrace environmentally friendly practices e.; .,, ..,, . , f �;� �, r�r 4"o. 4 ,, iD.' Educate the community on invironmental issues' a .. ; < Page 1 of 1 Goal Objective Objective Objective Objective Objective Objective Goal Objective Objective Objective Objective Objective Objective Goal Objective Objective Objective Goal Objective Objective Objective Objective Objective Objective Objective Goal Objective Objective Objective Goal Objective Objective Objective Objective Goal Objective Objective Objective Objective STRATEGIC PLAN OUTLINE I Good Governance: Provide a proactive, responsible, inclusive, and transparent government Goal A. Responsive and accountable to the community Objective 1 Council and staff are available to the community Strategy 2 Provide user - friendly communication portals to enhance communication Strategy 3 Effective interaction with the community Strategy B Effective City Leadership Objective 1 Municipal training for new councilmembers Strategy 2 Clarity of City goals, purpose, and services Strategy C Organization Performance Manangement Objective 1 Stewardship and Accountability Strategy 2 Human Capital Strategy 3 Organizational Effectiveness Strategy 4 Foster an environment of leadership, teamwork, and innovation Strategy 5 Provide quality service to all department's customers - both external and internal to org Strategy D Transparent Government Objective 1 Open decision making Strategy 2 Readily accessible documentation Strategy 3 City representatives to abide by rule of law Strategy 4 Establish Performance measures Strategy E Civic Engagement Objective 1 Committees and commissions Strategy 2 City sponsored Community Events Strategy 3 Cultivate community managed events Strategy 4 Engage Focus Groups for community input Strategy 5 Support Chamber of Commerce's activities Strategy 6 Civic Outreach Strategy F Community Partnerships Objective 1 Provide support to business community Strategy 2 Local agency associations and joint ventures (i.e. schools, districts, county & cities) Strategy 3 Non - profit group Interaction and support (i.e. faith - based, community service groups) Strategy 4 Youth Engagement Strategy 5 Neighborhood Community Groups Strategy 6 Senior Groups Strategy Page 1 of 7 STRATEGIC PLAN OUTLINE II Fiscal Stewardship: Ensure fiscal responsibility Goal A Strengthen the City's Fiscal Health and Stability Objective 1 Establish responsible, sustainable, and enforceable fiscal policies Strategy 2 Establish and uphold effective internal controls Strategy 3 Ensure efficient use of assets and resources Strategy 4 Utilize long -range decision making tools Strategy 5 Fiscal Planning: Adopt a structurally balanced fiscal plan that is retains the City's fiscal health, Strategy preserves essential services, and implements goals 6 Timely and accurate financial reporting in compliance with standards and regulations Strategy 7 Maintain excellent fiscal status Strategy B Preserve Essential Services Objective 1 Identify core services as budgetary priorities Strategy 2 Establish funding nexus where appropriate Strategy 3 Control City services expansion Strategy C Effectively manage revenue streams Objective 1 Ensure timely, accurate, and efficient collection of receipts Strategy 2 Utilize audit practices to ensure collection and funding accuracy Strategy 3 Obtain remaining Tax Equity Allocation (TEA) funding Strategy 4 Ensure City's User fees are up -to -date Strategy 5 Support and advocate state legislation to prevent additional state takeaways Strategy 6 Review /update rental leases Strategy 7 Identify future /potential revenue opportunites Strategy 8 Agreesively pursue grant funding when practicable Strategy D Expend and use fiscal resources responsibly Objective 1 Program budget development Strategy 2 Establish and enforce responsible contract and purchasing policies and limits Strategy 3 Timely, accurate, and efficient expenditure practices Strategy 4 Ongoing budget review Strategy 5 Minimize debt service expenditures Strategy 6 Protect the City's assets from unauthorized use Strategy E Maintain fund balance reserves Objective 1 Establish Fund Balance Reserve Policies which strengthen fiscal viability Strategy 2 Identify and adopt balanced budgets Strategy 3 Encourage budgetary savings where practicable Strategy 4 Identify long -term funding requirements and practices Strategy F Nurture an environment which attracts, retains, and expands economic opportunities Objective 1 Improve business retention and attraction efforts Strategy 2 Minimize local business leakage Strategy 3 Develop Saratoga Brand as unique characteristic Strategy 4 Utilize City's Website as an economic development tool Strategy 5 Ensure a balanced community Strategy Page 2 of 7 STRATEGIC PLAN OUTLINE III Public Safety: Provide for a safe and secure community A Preservation of life and property 1 __ -- _ .- 1 Ensure the effective enforcement of regulations, codes and law in order to maintain a safe and . secure community 2 Manage SCC Sheriff's contract which provides staffing and resources to deliver services that ensure public safety 3 Partner with other public safety groups to maintain funding sources 4 Implement Risk Management practices to enhance public safety functions 5 Provide Code Enforcement .6 Utilize Media for Public Outreach . B Crime Prevention T. _... I 1 Engage.community participation in crime prevention awareness 2 Implement crime prevention programs 3 Build relationships with community C Emergency Preparedness 1 Prepare and maintain Emergency Operations Plan 2 With SCC Fire Emergency Operations Program, develop staff's emergency readiness 3 With SCC Fire Emergency Operations Program, develop community's emergency awareness 4 Ensure Inter - agency / multi- agency coordination 5 Enhance Community Safety preparations 6 Community Outreach Page 3 of 7 Goal Objective Strategy Strategy Strategy Strategy Strategy Strategy Objective Strategy Strategy Strategy Objective Strategy Strategy Strategy Strategy Strategy Strategy I STRATEGIC PLAN OUTLINE IV Facility & Infrastructure: Maintain the City's facilities and public infrastructure in a safe, sustainable, and Goal cost effective manner A Excellent Street System Objective 1 Maintain City's PCI rating at a minimum of 70 Strategy 2 Pursue grant funding for roadway improvements Strategy 3 Maintain and improve roadway safety Strategy B Safe, well- functioning, and beautiful roadway Infrastructure (curbs, storm drains, sidewalks, medians, Objective hillside retaining walls, etc) 1 Maintain Sidewalks to enhance safety Strategy 2 Maintain Storm Drain maintenance program Strategy 3 Maintain streetlights and signals at safe and efficient operational standards Strategy 4 Enhance Roadway landscaping /beautification Strategy C Well- maintained, safe parks Objective 1 Sustain current level of maintenance Strategy 2 Comply with playground equipment rehabilitation schedule Strategy 3 Establish Park Master Plan for long term sustainability Strategy 4 Provide safety measures Strategy D Useful and safe trails and open space Objective 1 Develop and improve trails throughout City Strategy 2 Develop and improve Quarry property to link into Saratoga to Sea trail Strategy E Clean, safe, and pleasant City facilities Objective 1 Ensure City Facilities are clean, safe, and maintained according to best practices Strategy 2 Establish Facility replacement schedule Strategy 3 Establish long term funding plans for enhanced, expanded facilities Strategy 4 Energy efficient facilities Strategy 5 Upgrade Facilities to be ADA Accessible when replacing /remodeling Strategy F Well- maintained vehicles and equipment Objective 1 Follow best vehicle and equipment maintenance and replacement practices Strategy 2 Ensure proper vehicle and equipment training and usage Strategy G Industry improvements to technology and utility infrastructure Objective 1 Encourage private industry to enhance utility infrastructure Strategy 2 Encourage private industry to enhance technology infrastructure Strategy Page 4 of 7 STRATEGIC PLAN OUTLINE V Community Preservation: Preserve Saratoga's historic small town heritage and quality of life ,A: Enhance policies to mamtain.the City's historic heritage , .�_ . _ • `. f 1 Create a Historical Preservation General Plan Element 2 Create a Historic Preservation Handbook 3 Provide annual training for the HPC on polices & procedures `B Enhance standards to maintain a high quality of life 1 Maintain high architectural design standards for new buildings 2 Maintain the small -town, semi -rural residential atmosphere 3 Provide annual training for the Planning Commission on polices & procedures 4 Strength processes to identify and mitigate blighted properties - - -- _ _ C Protect Saratoga's_natural beauty.. , 1 Maintain Tree City USA Status 2 Maintain Hillside Preservation Policies 3 Maintain high standards of improvement and, maintenance of City parks Page 5 of 7 Goal Objective Strategy Strategy Strategy Objective Strategy Strategy Strategy Strategy Objective Strategy Strategy Strategy STRATEGIC PLAN OUTLINE VI Community Enrichment : Foster a culturally enriched and vibrant community X. Engaged and vibrant commumtY.... _...__ . _ 1 Promote community events 2 Provide City parks and facilities for community use' 3 Provide.Recreation Program to build community connections- 4 Support cultural events to promote community's diversity, " t _. B Enhance and promote quality of,,H a „rn the:commumty L....,., ...... .... _ ._... .«... x,. 1 Maintain public use places and spaces: 2' Deliver high quality and safe recreational, social, educational; and cultural services' 3 Develop and strengthen. collaborative partnerships to'enhance'and'promote quality of life.`. , programs, projects, and services Y IC Promote health as a commurnty value,' x �; .3 1 Provide space /infrastructure for physical activites 2 Encourage recreational activites D Cultivate orgamzational and,leadersh�p potenti WinAhe community, 1 Publicize community organizations et Council;.Meetings , 2 Provide leadership development roles through City committees 3 Sponsor Leadership Academy class for community members'.,. Page 6 of 7 Goal Objective Strategy Strategy Strategy Strategy Objective Strategy Strategy Strategy Objective Strategy Strategy Objective Strategy Strategy Strategy STRATEGIC PLAN OUTLINE VII Environmental Sustainability: Proactively support environmental sustainability efforts .A. Protect, and optimize the' City's natural resources and environment through sustainable practices'. " I 1 Identify and integrate responsible environmental policies into Land Use /Planning development ordinances 2 Maintain the City's forested heritage to promote and sustain semi -rural environment 3 Promote urban parks and forestry projects 4 Integrate low water /low maintenance practice into City landscaping B Establish and implement comprehensjve,.Iong range environmental sustamabil�ty ioals;and policies 1 Partner with other agencies to address the causes and effects of climate change 2 Participate in early adoption of GHG emission'r reduction goal (AB32) 3 Lead by Example 4 Adopt energy efficiency Best Practices to reduce consumption Goal Objective Strategy Strategy Strategy Strategy Objective Strategy Strategy Strategy Strategy C Embrace environmentally friendly practices „ „ } Objective 1 Establish and follow environmental best practices Strategy 2 Integrate energy efficiency practices into Facility Maintenance Strategy 3 Utilize energy efficiency fixtures in City infrastrucure Strategy 4 Institute energy efficiency policies and practices in Equipment and Vehicle Fleet. Strategy 5 Utilize Solar Technology where feasible Strategy 6 Establish recycling and waste reduction practices Strategy 7 Participate in Energy Programs Strategy 'D Educate the community,on environmental 'issues 1 Utilize communication resources to educate the Saratoga community 2 Formal regulations and ordinances 3 Promote other agency energy efficiency programs 4 Support environmental events 5 Participate in regional environmental programs Page 7 of 7 Objective Strategy Strategy Strategy Strategy Strategy