HomeMy WebLinkAbout4Promoting City&CommPage 1 of 1
SARATOGA CITY COUNCIL
MEETING DATE: January 29, 2010 AGENDA ITEM:
DEPARTMENT: City Manager’s Office CITY MANAGER: Dave Anderson
PREPARED BY: Crystal Morrow DIRECTOR:
Administrative Analyst II
Barbara Powell
Assistant City Manager
SUBJECT: Promoting City & Community Building
RECOMMENDED ACTION:
Accept report and direct staff accordingly.
DISCUSSION:
There are many different avenues that can be used to promote the City of Saratoga and to build
community, including, events, volunteering, social media, and civic participation, to name a few.
In order to better refine the outcomes Council desires from this topic, staff has attached some
demographic information based upon the 2008 estimated Census, in order to guide a discussion
about the audiences Council desires to target when promoting the City and building community.
At the Council retreat, Staff will provide poster boards with a broad range of examples of ways
in which to promote the City and to build community. We will also introduce a strategic
planning model to further guide Council’s discussion.
ATTACHMENTS:
Demographic data from 2008 Estimated Census
2%
25
to
34 ye ars
85
ye
a
r
s
an
d
ov
e
r
Ci
t
y
of
Sa
r
a
t
o
g
a
De
m
o
g
r
a
p
h
i
c
s
‐
Ag
e
20
0
6
‐20
0
8
Am
e
r
i
c
a
n
Co
m
m
u
n
i
t
y
Su
r
v
e
y
3 ‐Ye
a
r
Es
t
i
m
a
t
e
s
AG
E
To
t
a
l
po
p
u
l
a
t
i
o
n
31
,
3
7
1
3%
Un
d
e
r
5 ye
a
r
s
1,
3
9
6
Un
d
e
r
5 ye
a
r
s
5 to
9 ye
a
r
s
2,
0
0
5
4%
10
to
14
ye
a
r
s
2,
7
2
5
15
to
19
ye
a
r
s
2,
8
0
4
5 to
9
75
to
84
20
to
24
ye
a
r
s
59
0
ye
a
r
s
6%
ye
a
r
s
7%
25
to
34
ye
a
r
s
1,
1
1
7
35
to
44
ye
a
r
s
4,
5
5
7
10
to
14
ye
a
r
s
65
to
74
ye
a
r
s
45
to
54
ye
a
r
s
6,
1
5
4
9%
9%
55
to
59
ye
a
r
s
2,
4
3
4
60
to
64
ye
a
r
s
60
to
64
ye
a
r
s
1,
5
2
0
15
to
19
ye
a
r
s
5%
65
to
74
ye
a
r
s
2,
9
6
2
9%
75
to
84
ye
a
r
s
2,
0
9
5
55
to
59
ye
a
r
s
85
ye
a
r
s
an
d
ov
e
r
1,
0
1
2
20
to 24 years
8%
Un
d
e
r
5 ye
a
r
s
4%
5 to
9
ye
a
r
s
6%
10
to
14
ye
a
r
s
9%
15
to
19
ye
a
r
s
9%
20
to 24 years 2%
25
to
34 years 4%
35
to
44
ye
a
r
s
14
%
45
to
54
ye
a
r
s
20
%
55
to
59
ye
a
r
s
8%
60
to
64
ye
a
r
s
5%
65
to
74
ye
a
r
s
9%
75
to
84
ye
a
r
s
7%
85
ye
a
r
s
an
d
ov
e
r
3%
White
Ci
t
y
of
Sa
r
a
t
o
g
a
De
m
o
g
r
a
p
h
i
c
s
‐
Ra
c
e
20
0
6
‐20
0
8
Am
e
r
i
c
a
n
Co
m
m
u
n
i
t
y
Su
r
v
e
y
3 ‐Ye
a
r
Es
t
i
m
a
t
e
s
RA
C
E
To
t
a
l
po
p
u
l
a
t
i
o
n
31
3
7
1
Ot
h
e
r
As
i
a
n
2%
Na
t
i
v
e
Ha
w
a
i
i
a
n
Wh
i
t
e
18
4
3
9
Vi
e
t
n
a
m
e
s
e
an
d
ot
h
e
r
Pa
c
i
f
i
c
Bl
a
c
k
or
Af
r
i
c
a
n
Am
e
r
i
c
a
n
12
9
Ja
p
a
n
e
s
e
1%
Is
l
a
n
d
e
r
Some other race
Am
e
r
i
c
a
n
In
d
i
a
n
an
d
Al
a
s
k
a
Na
t
i
v
e
0
2%
Ko
r
e
a
n
0%
1%
As
i
a
n
In
d
i
a
n
27
7
3
3%
Ch
i
n
e
s
e
63
7
3
Fi
l
i
p
i
n
o
0%
Fi
l
i
p
i
n
o
34
Ja
p
a
n
e
s
e
70
7
Ko
r
e
a
n
99
1
Vi
e
t
n
a
m
e
s
e
33
4
Ot
h
e
r
As
i
a
n
48
9
Ch
i
n
e
s
e
Na
t
i
v
e
Ha
w
a
i
i
a
n
an
d
ot
h
e
r
Pa
c
i
f
i
c
Is
l
a
n
d
er
91
21
%
So
m
e
ot
h
e
r
ra
c
e
22
4
White 60%
Bl
a
c
k
or
Af
r
i
c
a
n
Am
e
r
i
c
a
n
1%
Am
e
r
i
c
a
n
In
d
i
a
n
an
d
Al
a
s
k
a
Na
t
i
v
e
0%
As
i
a
n
In
d
i
a
n
9%
Ch
i
n
e
s
e
21
%
Fi
l
i
p
i
n
o
0%
Ja
p
a
n
e
s
e
2%
Ko
r
e
a
n
3%
Vi
e
t
n
a
m
e
s
e
1%
Ot
h
e
r
As
i
a
n
2%
Na
t
i
v
e
Ha
w
a
i
i
a
n
an
d
ot
h
e
r
Pa
c
i
f
i
c
Is
l
a
n
d
e
r
0%
Some other race 1%
We
l
l
"
Ot
h
e
r
La
n
g
u
a
g
e
s
La
n
g
u
a
g
e
s
Sp
o
k
e
at
Ho
m
e
La
n
g
u
a
g
e
s
Sp
o
k
e
n
at
Ho
m
e
wi
t
h
En
g
l
i
s
h
Sp
o
k
e
n
Le
s
s
than "Very
We
l
l
"
Ci
t
y
of
Sa
r
a
t
o
g
a
De
m
o
g
r
a
p
h
i
c
s
‐
La
n
g
u
a
g
e
20
0
6
‐20
0
8
Am
e
r
i
c
a
n
Co
m
m
u
n
i
t
y
Su
r
v
e
y
3 ‐Ye
a
r
Es
t
i
m
a
t
e
s
La
n
g
u
a
g
e
s
Sp
o
k
e
n
at
Ho
m
e
Po
p
u
l
a
t
i
o
n
5 ye
a
r
s
an
d
ov
e
r
29
,
9
7
5
En
g
l
i
s
h
on
l
y
18
,
4
3
8
Sp
a
n
i
s
h
50
5
Ot
h
e
r
In
d
o
‐Eu
r
o
p
e
a
n
La
n
g
u
a
g
e
s
3,
2
6
6
As
i
a
n
an
d
Pa
c
i
f
i
c
Is
l
a
n
d
e
r
La
n
g
u
a
g
e
s
7,
5
6
6
Ot
h
e
r
La
n
g
u
a
g
e
s
20
0
La
n
g
u
a
g
e
s
Sp
o
k
e
at
Ho
m
e
wi
t
h
En
g
l
i
s
h
Sp
o
k
e
n
Le
s
s
th
a
n
"V
e
r
y
Sp
a
n
i
s
h
13
6
Ot
h
e
r
In
d
o
‐Eu
r
o
p
e
a
n
La
n
g
u
a
g
e
s
39
2
As
i
a
n
an
d
Pa
c
i
f
i
c
Is
l
a
n
d
e
r
La
n
g
u
a
g
e
s
2,
5
6
7
Ot
h
e
r
La
n
g
u
a
g
e
s
11
8
En
g
l
i
s
h
on
l
y
61
%
Sp
a
n
i
s
h
2%
Ot
h
e
r
In
d
o
‐
Eu
r
o
p
e
a
n
La
n
g
u
a
g
e
s
11
%
As
i
a
n
an
d
Pa
c
i
f
i
c
Is
l
a
n
d
e
r
La
n
g
u
a
g
e
s
25
%
Ot
h
e
r
La
n
g
u
a
g
e
s
1%
La
n
g
u
a
g
e
s
Sp
o
k
e
at
Ho
m
e
Sp
a
n
i
s
h
4%
Ot
h
e
r
In
d
o
‐
Eu
r
o
p
e
a
n
La
n
g
u
a
g
e
s
12
%
As
i
a
n
an
d
Pa
c
i
f
i
c
Is
l
a
n
d
e
r
La
n
g
u
a
g
e
s
80
%
Ot
h
e
r
La
n
g
u
a
g
e
s
4%
La
n
g
u
a
g
e
s
Sp
o
k
e
n
at
Ho
m
e
wi
t
h
En
g
l
i
s
h
Sp
o
k
e
n
Le
s
s
than "Very
We
l
l
"
50
%
Le
s
s
th
a
n
9t
h
gr
a
d
e
So
m
e
co
l
l
e
g e,
As
s
o
c
i
a
t
e
'
s
de
g
r
e
e
3%
17
%
Ci
t
y
of
Sa
r
a
t
o
g
a
De
m
o
g
r
a
p
h
i
c
s
‐
Ed
u
c
a
t
i
o
n
20
0
6
‐20
0
8
Am
e
r
i
c
a
n
Co
m
m
u
n
i
t
y
Su
r
v
e
y
3 ‐Ye
a
r
Es
t
i
m
a
t
e
s
Ed
u
c
a
t
i
o
n
a
l
At
t
a
i
n
m
e
n
t
Po
p
u
l
a
t
i
o
n
25
ye
a
r
s
an
d
ov
e
r
21
8
5
1
Le
s
s
th
a
n
9t
h
gr
a
d
e
17
2
9t
h
to
12
t
h
gr
a
d
e
,
no
di
p
l
o
m
a
24
6
Hi
g
h
sc
h
o
o
l
gr
a
d
u
a
t
e
(i
n
c
l
u
d
e
s
eq
u
i
v
a
l
e
n
c
y
)
12
2
5
Gr
a
d
u
a
t
e
or
So
m
e
co
l
l
e
g
e
,
no
de
g
r
e
e
22
7
2
pr
o
f
e
s
s
i
o
n
a
l
de
g
r
e
e
As
s
o
c
i
a
t
e
'
s
de
g
r
e
e
12
0
4
21
%
Ba
c
h
e
l
o
r
'
s
de
g
r
e
e
73
9
3
Gr
a
d
u
a
t
e
or
pr
o
f
e
s
s
i
o
n
a
l
de
g
r
e
e
93
3
9
Po
p
u
l
a
t
i
o
n
25
ye
a
r
s
an
d
ov
e
r
Ba
c
h
e
l
o
r
'
s
de
g
r
e
e
Po
p
u
l
a
t
i
o
n
25
ye
a
r
s
an
d
ov
e
r
50
%
Le
s
s
th
a
n
9t
h
gr
a
d
e
0%
9t
h
to
12
t
h
gr
a
d
e
,
no
di
p
l
o
m
a
1%
Hi
g
h
sc
h
o
o
l
gr
a
d
u
a
t
e
(i
n
c
l
u
d
e
s
eq
u
i
v
a
l
e
n
c
y
)
3%
So
m
e
co
l
l
e
g
e
,
no
de
g
r
e
e
5%
As
s
o
c
i
a
t
e
'
s
de
g
r
e
e
3%
Ba
c
h
e
l
o
r
'
s
de
g
r
e
e
17
%
Gr
a
d
u
a
t
e
or
pr
o
f
e
s
s
i
o
n
a
l
de
g
r
e
e
21
%
Ci
t
y
of
Sa
r
a
t
o
g
a
De
m
o
g
r
a
p
h
i
c
s
‐
Di
s
a
b
i
l
i
t
y
20
0
0
Ce
n
s
u
s
DI
S
A
B
I
L
I
T
Y
ST
A
T
U
S
OF
TH
E
CI
V
I
L
I
A
N
NO
N
I
N
S
T
I
T
U
T
I
O
N
A
L
I
Z
E
D
PO
P
U
L
A
T
I
O
N
Po
p
u
l
a
t
i
o
n
5 to
20
ye
a
r
s
6,
8
5
0
Wi
t
h
a di
s
a
b
i
l
i
t
y
21
4
Po
p
u
l
a
t
i
o
n
21
to
64
ye
a
r
s
16
,
4
7
8
Wi
t
h
a di
s
a
b
i
l
i
t
y
1,
2
0
2
Pe
r
c
e
n
t
em
p
l
o
y
e
d
66
.
7
No
di
s
a
b
i
l
i
t
y
15
,
2
7
6
Pe
r
c
e
n
t
em
p
l
o
y
e
d
73
.
6
Po
p
u
l
a
t
i
o
n
65
ye
a
r
s
an
d
ov
e
r
4,
7
3
9
Wi
t
h
a di
s
a
b
i
l
i
t
y
1,
2
1
6