Loading...
HomeMy WebLinkAboutGodbe Village PPPage 1 March 2016 City of Saratoga: 2015 Village Survey March 2016 Page 2 March 2016 Overview and Research Objectives The City of Saratoga commissioned Godbe Research to conduct a survey of local residents with the following research objectives: Gauge the residents’ satisfaction with quality of life and City’s provision of services; Assess residents’ perceptions of satisfaction with, and use of the Village; Understand the residents’ perceptions of the role of the Village and vision for the future; and Identify any differences in voter support due to demographic and/or voter behavioral characteristics. Page 3 March 2016 Methodology Overview Data Collection Telephone and Internet Interviewing Universe 23,589 adults ages 18 and older in the City of Saratoga, with a subsample of registered voters (19,212) Fielding Dates January 7 through January 17, 2016 Interview Length 18 minutes Sample Size 655 Adults 18+ (316 online + 339 phone) 563 Registered voters Margin of Error ±3.78% Adults 18+ ±4.07% Registered voters Note: The data have been weighted by respondent age and ethnicity to reflect the actual population characteristics of the adult residents in the City of Saratoga (Based on 2014 ACS (American Community Survey). Page 4 March 2016 Key Findings Page 5 March 2016 Q1. Satisfaction With Overall Quality of Life in Saratoga Adult Residents (n=655) Very satisfied 58.1% Somewhat satisfied 36.6% Somewhat dissatisfied 3.2% Very dissatisfied 1.2% DK/NA/ [Not sure] 0.9% Total Sat = 94.7% Total Dissat = 4.4% Ratio Sat to Dissat = 21.7 Page 6 March 2016 Q3. Frequency of Visiting Downtown Saratoga (the Village) Adult Residents (n=655) Several times a day 1.5%Daily 6.2% A few times a week 14.1% Once a week 17.4% A few times a month 20.5% Once a month 12.5% A few times a year or less 25.9% Never visited 1.8% Once a week or more = 39.2% Page 7 March 2016 Q4. Satisfaction With the Village Adult Residents (n=643) Very satisfied 21.1% Somewhat satisfied 36.6% Somewhat dissatisfied 26.1% Very dissatisfied 12.1% DK/NA/ [Not sure] 4.2% Total Sat = 57.7% Total Dissat = 38.2% Ratio Sat to Dissat = 1.5 Page 8 March 2016 Q5. Reasons for Satisfaction With the Village Adult Residents (n=616) 0%20%40% DK/NA/Unsure Other mentions Prefer Los Gatos/other downtown Lack of services Nice area/neighborhood Have what I need/leave it the way is Convenient/close to all Friendly environment/atmosphere No grocery store Just like it Small town charm Place for a younger crowd Lack of affordable family oriented restaurants Business don't appeal to me Restaurant/good variety Lack of vibrancy/need more activities Not enough parking/limited parking/hard to find parking Variety of stores/shops/diverse restaurants Lack of shops/stores/need more 8.0% 22.7% 2.1% 2.1% 2.5% 2.8% 2.8% 3.5% 3.8% 3.9% 4.1% 4.7% 6.8% 8.8% 9.1% 9.2% 10.9% 12.1% 17.5% Note: Issues that were mentioned by less than 2 percent of the residents have been added to the “Other mentions” category for charting Page 9 March 2016 Q6. Primary Reason for Going to the Village Adult Residents (n=643) 0%20%40%60%80% DK/NA/[Not sure] Other Work Gas/auto repair/maintenance Dry cleaning/laundry Shopping [food, groceries, etc.] Mail/shipping Personal services [barber, beauty salon, etc.] Shopping [apparel, gifts, etc.] Meet friends Special events, parades, farmers market, etc. Walking/exercise/just to get out Coffee/dessert Banking/financial services Dining/eating out/have drinks 1.1% 4.8% 1.5% 3.3% 3.7% 7.1% 8.2% 9.6% 9.8% 17.8% 17.9% 22.8% 25.0% 25.1% 65.4% Page 10 March 2016 Q7. Reasons for Not Visiting the Village Adult Residents (n=12) 0%20%40%60% Other Parking is inconvenient Shop near work The businesses don't appeal to me No grocery store 56.5% 7.3% 8.7% 14.7% 27.5% Page 11 March 2016 Q9. Motivators to Visit the Village More Frequently Adult Residents (n=655) 0%20%40% DK/NA/[Not sure] Other More 20-minute parking Night club Parking closer to the shop/restaurant More play areas/parks for children Stores open longer hours More places for pre-teens/teens to hang out Restaurants open later in the evening Stores open later in the evening If there was more to do/other things to do Bookstore More community events More brand name shops More restaurants Different or better restaurants Movie theater Entertainment More parking More variety in restaurants More stores/shops Less expensive restaurants/options Different or better stores/shops 7.6% 10.6% 3.4% 5.2% 7.7% 9.0% 9.2% 9.2% 10.5% 10.7% 11.4% 13.6% 14.5% 17.6% 18.4% 19.3% 21.6% 22.6% 24.9% 26.7% 28.2% 28.6% 29.5% Page 12 March 2016 Q11. Role of the Village in Community Adult Residents (n=655) 0%20%40%60% DK/NA/[Not sure] Other A place for children to play A place to run errands A place to shop A place for community events A place to relax/hang out A place to meet A gathering place A place to eat 5.4% 6.6% 16.9% 22.2% 33.0% 34.8% 36.9% 39.8% 40.8% 54.6% Page 13 March 2016 Q12. Qualities of the Village Valued Most Adult Residents (n=655) 0%20%40%60% DK/NA/[Not sure] Other Leisure or recreation Community gathering place Variety of businesses Preserves views of hills Historic character Walkability/pedestrian friendly Close to my home Small town charm 5.6% 7.3% 14.8% 19.4% 21.2% 26.4% 28.4% 35.5% 40.2% 53.2% Page 14 March 2016 Q13. Preferred Infrastructure Improvements Adult Residents (n=655) 0%20%40%60% DK/NA/[Not sure] Other Improved bike safety and amenities Improved pedestrian safety Improved traffic circulation Increase public plaza or gathering spaces Preservation of historic character More parking 15.7% 12.9% 11.8% 17.4% 21.3% 21.6% 23.2% 44.7% Page 15 March 2016 Q16. Agreement With Statement Adult Residents (n=655) Strongly agree 37.4% Somewhat agree 27.8% Somewhat disagree 16.7% Strongly disagree 12.9% DK/NA/ [Not sure] 5.2% “It is important to maintain the current look and feel of the Village in Saratoga” Page 16 March 2016 www.godberesearch.com California and Corporate Offices 1575 Old Bayshore Highway, Suite 102 Burlingame, CA 94010 Nevada Office 59 Damonte Ranch Parkway, Suite B309 Reno, NV 89521 Pacific Northwest Office 601 108th Avenue NE, Suite 1900 Bellevue, WA 98004