HomeMy WebLinkAboutDestination Saratoga Presentation 2DESTINATION SARATOGA“Come for the Wine, Stay for the Weekend”Public Relations Campaign Progress – 2014/2015
Agenda•Membership•Momentum –Doris Cooper, Cooper‐Garrod Estate Vineyards•Media –Katelyn Studebaker, The Mountain Winery•Marketing –Bria Brenizer, Deja & Co Exquisite Jewels•Moving Forward –Leah Ammon, Montalvo Arts Center
•Cinnabar Winery•Cooper‐Garrod Estate Vineyards•Deja & Co. Exquisite Jewels•Garrod Farms Riding Stables•Hakone Gardens•La Fondue•Montalvo Arts Center•The Mountain Winery•The Plumed Horse•Preston Wynne Spa•Saratoga Oaks Lodge•Sent SoviMembers
•Cinnabar Winery•Cooper‐Garrod Estate Vineyards•Deja & Co. Exquisite Jewels•Garrod Farms Riding Stables•Hakone Gardens•La Fondue•Montalvo Arts Center•The Mountain Winery•The Plumed Horse•Preston Wynne Spa•Saratoga Oaks Lodge•Sent SoviMembers
Momentum•Inception only 3 years ago •Tourism•Economic Development•Saratoga “buzz” includes new businesses•Spanning the Village, Quito, Argonaut, Gateway and Hillsides•Dynamic organization of core members•Taking changes in stride and continuing•Focused scope•PR and PR‐related support
Media•Fox KTVU 2•VisitCalifornia.com•Sunset Magazine•USA Today•NBC•Grammy Magazine•The Mercury News•E! Entertainment•Zagat•SF Gate•Haute Living•SF Chronicle•CBS San Francisco
Media –Haute Living
Media ‐Zagat
Media –SF Chronicle
Media –San Jose Mercury News
Media –7X7
Media –San Jose Mercury News
Marketing•Website –GoSaratogaCA.Com•Updated information on many Saratoga businesses, including new businesses, with links to websites where possible.•‘In The Media’ – blog posts with short description, links and photos of Saratoga press.•‘Press Resource’ – link to online Press Kit and Media Assistance form. •Event Calendar– features local happenings from most businesses, including a submission form for the calendar.•Social Media – posts on Facebook, Twitter & Instagram.
Typical Press Tour•Friday •Check in @ Oaks Lodge•Wine Tasting @ Cinnabar•Dinner @ Sent Sovi•Saturday •Breakfast @ Oaks Lodge•Trail Ride @ Garrod Farms•Wine Tasting & Picnic @ Cooper‐Garrod •Tour & Tasting @ Mountain Winery•Tour @ Montalvo Arts Center•Spa Treatments @ Preston Wynne•Reception @ Deja & Co•Dinner @ Plumed Horse•Sunday •Breakfast @ Oaks Lodge•Tour @ Hakone
Moving Forward•Membership Changes•Leadership rotation•Membership not dues dependent •Organizational Changes•No longer working with a PR agency•Quarterly meetings supplemented with creative break‐outs•Next steps•Consolidating our press kit and lists to invite journalists in September•Strategically growing our membership group
Questions?